Noise- A flaw in human judgment. Book review.
NOISE- the “unwanted variability in judgments” exist in every judgment. The book discusses the types of noise , how to identify and ways to control the same.
Category Archives: ADVERTISING MARKETING
Olympics- Brands do not deviate from standard Templates.
Olympics – the brands seem to not deviate from the standard determination, overcoming hurdles and passion for sports SOP. Are brands missing an opportunity
Consistent Brand Colour, Freedom and Brand Nirvana.
Brand colour is one of the most critical visual identity element. It can do magic- if followed relentlessly consistently. It can be a trap- and maybe path to brand nirvana.
The@tre – Live GLOBAL Theatre in COVID Era.
This is The@tre – Experience the Live GLOBAL Theatre in COVID Era. Think multiple actors across globe performing live on your screen.
WHAT COMES FIRST- PURPOSE -IDEA-OR AWARD?
BRANDS been searching for purpose. But how sustained is the effort and how strong is the bond is questionable. Many time it is pure opportunistic in nature with focus on revenue.
Why Juggernaut #ReadInstead is a great consumer experience.
juggernaut launched #ReadInstead an initiative for short story lovers- giving one story a day- FREE to download and read.It worked on many fronts.
ASCI Influencer Guidelines. Good Start. Must Evolve With Time.
ASCI has recently announced the influencer guidelines, effective 14th June 2021. It is a good move but the guidelines need to evolve with time. The past track record of ASCI is not so great.
Brand Modi must strategically act to regain shine.
Brand Modi completes seven years in power. A lot has changed. it is now dented & dusted. Must act now to rejuvenate and shine again. Possibilities exist as it is strong brand with hardly any competition in national level
Jugaad- Why we must celebrate the pandemic savior.
Why find problem with JUGAAD. Maybe it is unsustainable and not scientific. But it saved the situation- look at the root cause of needing it.
BAIL KOHLU- KOHLU KA BAIL- KAUN.
The recent ad by the regional brand BAIL KOHlU is different than any other cooking oil brand- will it succeed to do the job
