Category Archives: ADVERTISING MARKETING

MRP: Missing, Reduced, Perpetually

Discover how the rise of discounts, and loyalty schemes has led to the death of MRP —leaving behind confused consumers and brands.

Discover Siemens Healthineers – transforming SCAN ANXIETY with storytelling, patient awareness, and innovative design.

‘Uncage the Books’ turns 10. A movement, a ritual, a question: which books will you finally set free?”

The best way to pay respect to your teachers is by being willing to be a better student every single day and implementing the learnings.

India’s cricket match with Pakistan left me questioning patriotism, hypocrisy, and my own conflicted loyalties.

It’s tough when it comes to stopping watching the Bigg Boss. My experiment of detoxing for Bigg Boss this season.

Maybe in an indirect way- Data Usage rate Hike- is the best thing to happen to the nation in a long time. Maybe it will detox the addiction.

Transposing learnings from Man’s Search for Meaning by Viktor E Frankl into Brand purpose and survival in a competitive environment

Its been decades and the reality shows have the same host beaming at the audience. Does it show lack of talent, fan loyalty or insecurity.