Category Archives: ADVERTISING MARKETING

Ganna Abhi Boya Nahi, Juice Abhi Chahiye:  Startup Mass market Myth.

A satirical, sharply observed essay dismantling The Mass Market Myth—the belief that consumers owe startups instant loyalty. It explores trust, service networks, working capital, and why belief grows slowly in mass markets.

Consulting Chaos — 8 Rules Consultant Pretends They Don’t Use.

Dive into the unapologetic world of consulting chaos, where jargon is currency, branding is armour, and survival depends on bluffing, blaming, and billing again. This field guide exposes the unwritten rules that every consultant uses but never admits—perfect for professionals, leaders, and anyone who has ever dealt with (or dreamed of becoming) a consultant.

The Eternal Beta Husband — and the Start-Up Wife

A witty, insightful piece comparing husbands to eternal beta products and wives to relentless start-up founders who keep upgrading, rebranding, and managing “Project Husband.” A fun read for marketers, couples, and anyone who believes all great products evolve over time.