Today we are part of a hypersensitivity and chaotic environment. Brand learning is no longer an annual review process. The frequency of media and creative initiatives is ever increasing. The life of a campaign is shorter than ever before. There is information overload. And in such situations the brand is under stress and threat from… Read More »
A fairly senior advertising professional in the digital part of a well-respected advertising agency made an observation. Last month, he pitched to a hugely funded e-commerce business. He had nothing against the fairly half-his-age fresh professional sitting to comment and decide on his strategy and approach. He respects their approach, passion, ambition, ideas and a… Read More »
Tweet Follow @S_kotnala 76th Episode. Pratibha joined my team at Dainik Bhaskar Group in September 2006. As we had a lean team structure, even as a trainee she was reporting to me directly. I think I hired her more from a gut-feel than anything else on the resume and I have been proven right.… Read More »
Tweet Follow @s_kotnala August 15, freedom songs are blaring from loudspeakers at every street. People take that extra effort to be dressed in traditional attire. They spend time and carefully select the combination of saffron, white and greens that makes Independence Day a lot more powerful experience. The raised head with palms raised next… Read More »
Tweet Follow @S_kotnala Last Thursday as I was driving down the Delhi-Gurgaon-Jaipur Highway I could see Kawarias (carrying the pious water from Ganges) walking back from Haridwar. On an average every one of them walks 300-odd km. But they have a promise to keep. A promise they made to their deity. On Saturday, I saw… Read More »
Tweet Follow @S_kotnala For a change, here is a book that s what it promises and proposes to be. Brand Cliches is all about ‘Conventional Thinking in building extraordinary brands’. All the clichés you could think of and some more introduced by Raman Kalia within the scope of the book. It is a book of directional… Read More »
Tweet Follow @s_kotnala As usual it is the illiterate and the man of no-means that gets crucified at these illogical irrational ‘Looking Tokyo Talking London’ decisions of the government. In a ridiculous attempt to contain child pornography, the Indian government has banned a set of adult content sites creating a panic knee-jerk reaction from lovers… Read More »
Tweet Follow @s_kotnala 75th Episode. One of the proudest moments in Dainik Bhaskar history has been the Orbit Shifting Innovative Launch of Jaipur Edition on 19th December 1996. It in many ways defined how newspaper titles reevaluated their launch strategies and geographical boundaries. Cut to 2006, Dainik Bhaskar was celebrating the 10th Anniversary of the… Read More »
Tweet Follow @S_kotnala Radio as a medium is a delight for audiences. It is easily accessible, affordable and available. With Phase III licensing next up in time the situation will hopefully further improve on this front. Radio can be accessed on mobile, pocket transistor, vehicle and even stand-alone simple headphones. The cost of accessing is… Read More »
Tweet Follow @S_kotnala This is from early 80’s; I was a student in Jabalpur perusing my engineering degree. I was day scholar in a college that was some 15-17 KM away from home and the distance was covered on cycle. One did that easily with friends. I had a HERO MAJESTIC and my dear close… Read More »
