The past is just a story. You can do nothing else but learn from it. And future is vague, undefined but intended. So today is when you are nearest to the reality, ready to write the next chapter. Today or for that every moment of your life has been the opportunity to write the chapter… Read More »
On June 13 when I boarded my flight to Nagpur, I was in for a small surprise. There was Indian Express placed on the aisle seats. The surprise was short as the cover was Jet Airways proudly selling its services. And then the last two pages of the wrap had the ad from Indian Express.… Read More »
I had seen the powerful trailer of Udta Punjab. I was eagerly waiting for release on June 17. Udta Punjab ( can’t even shorten to UP as someone else may take offence) is, as the nation knows by now, a Drug Crime thriller exposing drug problem and is currently locked in a battle with the… Read More »
Every year, just before the festival season I take out books that I know I will not be referring in the future. These are the books I can do without. And the outgoing books reach people who want to read them. Meanwhile, space is created in my book collection allowing me to pick new books.… Read More »
The Bigg Boss ‘India- Isse Apna Hi Ghar Samjho’ registration for audition closed yesterday. It is a carefully thought out strategic move from Colors. A move that for being successful will require a lot more efforts than just selection of interesting common people. The selected ones will live with the celebrities. Creating space for new… Read More »
Organisations are expected to meet their objectives efficiently, and be ready for the new challenges the market could throw. To achieve that they bank on competent trained employees. Competency benchmarking and gap analysis help in recruiting right candidate, succession planning, growth and higher retention of qualified talent. They focus on development plans to decrease the… Read More »
What is happening in this world? Brands are blatantly disregarding current perceptions and looking at a digital exposure challenging regional biases and rituals to create the desired shift. Nothing wrong with it. So, Tinder (yes, Tinder) in its digital film for India has a mother very sportingly approving of her daughter’s dating by swiping right.… Read More »
It all started with a small conversation. I shared my email id with an old acquaintance who wished to send me some content to read before we could discuss the same. He called back in some time to check if my id was NETKOT. ‘Yes’, I confirmed ‘it is Nagpur Elephant Tango Kolkatta Elephant Tango’… Read More »
Last time round, I discussed the need for you to write a new chapter for the brand. I shared how it is important to keep the brand-consumer romance alive. Hopefully you have taken that seriously and you are brimming with few ideas that you would want to execute. If you were part of a different story and… Read More »
Original products, Timely delivery and return policy are three basic hygiene pillars of e-commerce success in India. Now we have the two leading e-commerce platforms Flipkart and Amazon trying to break the clutter and have strong brand association with these levers. Unfortunately, their collective din is not helping the case. In such a situation other… Read More »
