Oh, I know. I caught you there with the headline. As a brand / product/ service, you and the customer is not married. On top of that there is no hint of an affair. Intimacy is a desire and dream but then that is where you stand. If I hear you right, you are committed to… Read More: ‘ONE LESS DECISION TO MAKE’ – towards designed customer Intimacy. »
You haven’t heard a more stupid question than this. And then you would ask me, Do you really think I should be doing this? What gave you that idea? I know the first reactions the question would elicit. Ok, let’s look at the other side. Do you think your agency will send you a valentine… Read More: Will YOU SEND A VALENTINE GIFT TO YOUR AGENCY? »
The world is fragmented more in its media space than in its like and dislikes. The consumer touch points have been multiplying exponentially. The attention span is decreasing at an alarming rate. However, the global village allows you to pace your activity. A delta movement (not momentum) can be amplified across the globe to the… Read More: How coke InNoWait’s and AMPLIFIES »
Ok, now that I have done my annual pilgrimage to the BiggBoss house at Lonavala for the third year, and we are in the final leg; it is time for me to reflect on the season. I have been an ardent compulsive viewer of the show. I still harbour the dream of hitting the show… Read More: Audience miss BIGGBOSS in a successful ‘Aam Adami’ experiment at… »
There is an Industry and then there are people who for reasons best known to them make every attempt to break the fragile fabric of star events. It holds true for Goafest and Abby’s too. Are egos involved? The industry most likely will answer with a loud YES. I believe in a simpler truth. They… Read More: Celebrate Goafest & Abby: STOP ASKING DEAD QUESTIONS. »
The ASCI code for ‘Celebrity in Advertising’ is something I fail to understand. As per national tradition, certain highly influential people, business leaders, religious leaders, politicians, government functionaries, Bureaucrats and people like doctors, authors, activists and educationists have been treated with kid gloves. To me, any such guideline must cut across all segments and not… Read More: Advertising chasing new scapegoats- Celebrities. »
Yesterday, actress-turned politician, six times Chief Minister of Tamil Nadu, the leader of masses and a national leader of stature J Jayalalithaa was laid to rest draped in her favourite green saree. An epic era came to an end. The uncertainties continue, even though her close associate, tea-vendor turned politician OP Panneerselvam took over as… Read More: Brand-i called AMMA »
After a long time, I read a book that is an example of brilliant storytelling. ‘A Village Dies – your invitation to a memorable funeral’ by Ivan Arthur. Published by ‘Speaking Tiger’. It is a story in convenient flashbacks. TVD, is a story of two villages Kevni and Amboli, in erstwhile Bombay. A mixed community… Read More: Brilliant Storytelling…- BOOK REVIEW- A Village Dies- by Ivan Arthur »
Like in the speech given by Chatur in the film 3Idiots where certain parts of a speech were replaced, here’s an attempt to do the same with Prime Minister Narendra Modi’s address to the nation on November 8, 2016 where he announced the demonetising of Rs 500 and Rs 1000 notes in an attempt to… Read More: Surgical Strike- Free Pitches and Scam ads not accepted »
I always hated the News-hour with Arnab Goswami on Times Now. And as I look back, maybe I hated this person called AG routinely playing right. Doing what many of us would have wanted to be doing but are too afraid to do. As I write this article with today’s debate in the background, I… Read More: Arnab Goswami, the News-hour is over but Picture Abhi Baaki… »
