As 2016 comes to an end, here I am with the round-up of books I recommend reading. (Click at the respective year to read the list of the books I recommended in 2014 and 2015) And right at the top comes the disclaimer. Frankly, I have read most of them, but not all of them.… Read More »
After a long time, I read a book that is an example of brilliant storytelling. ‘A Village Dies – your invitation to a memorable funeral’ by Ivan Arthur. Published by ‘Speaking Tiger’. It is a story in convenient flashbacks. TVD, is a story of two villages Kevni and Amboli, in erstwhile Bombay. A mixed community… Read More »
This year. I have been slow in reading books. I have been focusing my energies and devoting time to two yet to be finished project. I picked up ‘CURTAIN CALL’- Compiled and edited by Rafaa Dalvi and published under ‘Half-Baked beans’ featuring stories by 20 storytellers, on request of one of the authors ( Sanhita… Read More »
It is beyond my comprehension, why most of the influential well-known people keep books caged in the fancy book rack’s along the wall of their reading room. The literary over the tortured ego wall proudly display’s the collection. The books sourced, owned and hopefully read by them. The books act like trophies, and they pose… Read More »
Most in advertising will agree to the statement that ‘Advertising is a self-evolving art’. The problem and the debate start when advertising is expected to capture the essence of the era or as a catalyst accelerates societal norms. NAWABS NUDES NOODLES by Ambi Parameswaran also raised this issue while capturing 50 years of Indian advertising,… Read More »
Yes, I finally completed the fattest of books by ASHWIN SANGHI; THE SIALKOT SAGA. I could do that as I have a rule that defines my reading habit. ‘Once I star reading a book, I read it completely, irrespective of the fact it is interesting or not’. When you buy a book by Ashwin Sanghi,… Read More »
Every year, just before the festival season I take out books that I know I will not be referring in the future. These are the books I can do without. And the outgoing books reach people who want to read them. Meanwhile, space is created in my book collection allowing me to pick new books.… Read More »
I must first share three things with you. One, I have taken a long time to read ‘STORM THE NORM; by Anisha Motwani. Two, Anisha Motwani is a friend and a fellow Marketing Buzzer, a thriving community of people with ideas and opinions. Three, I have earlier recommended the book on social media based on… Read More »
This year been a mixed bag in terms of books that I have read or plan to read. I stayed focussed on business, marketing, advertising and media books, keeping my distance from anything political or fiction. But here are 15 books I believe one absolutely must read (if you haven’t already!) though not all of… Read More »
The mythology- heritage- Point-of-view junkie in me is having a field day. There are so many perspective and narration of the epic MAHABHARATA that it is logical to fail to differentiate; the re-told story and the original. It seems no one cares. I know it is impossible for anyone to bring out a certified version… Read More »
