Category Archives: BOOK REVIEW

MARKETING UNPLUGGED- AN INSPIRATIONAL LIBRARY

Every year, just before the festival season I take out books that I know I will not be referring in the future. These are the books I can do without. And the outgoing books reach people who want to read them. Meanwhile, space is created in my book collection allowing me to pick new books.… Read More »

‘STORM THE NORM’ too simplified

I must first share three things with you. One, I have taken a long time to read ‘STORM THE NORM; by Anisha Motwani. Two, Anisha Motwani is a friend and a fellow Marketing Buzzer, a thriving community of people with ideas and opinions. Three, I have earlier recommended the book on social media based on… Read More »

15 Books to read from 2015

This year been a mixed bag in terms of books that I have read or plan to read. I stayed focussed on business, marketing, advertising and media books, keeping my distance from anything political or fiction. But here are 15 books I believe one absolutely must read (if you haven’t already!) though not all of… Read More »

RISE OF KALI- Duryodhana’s Mahabharata

The mythology- heritage- Point-of-view junkie in me is having a field day. There are so many perspective and narration of the epic MAHABHARATA that it is logical to fail to differentiate; the re-told story and the original. It seems no one cares. I know it is impossible for anyone to bring out a certified version… Read More »

KARAN’s Wife- The outcast Queen. Mahabharata from Uruvi’s perspective.

I am a prime sucker for books based on mythology. Indian great treatise Mahabharata and Ramayana is a rich source of newer fictional stories as they leave much to interpretation. I enjoy ‘Mythology Without Copyright’ books and have quite a few of them. In my case it becomes easy to be confused about the characters… Read More »

Reload The New Bold Perspective Of Resurgent India

Tweet Follow @s_kotnala When you live in India that Dheeraj Sinha talks about in his book ‘India Reloaded’, it is easy to smile, frown and discard what is being said. A commoner soaks in the ambience on day-to-day basis. He is naturally inert and blind to the trends, events and changes Dheeraj refers and brings alive.… Read More »