Category Archives: FUN IN PROFESSIONAL LIFE

Real life stories from advertising and marketing

Why one must take APRIL FOOL pranks by brands SERIOUSLY.

Every year, brands create April Fool’s pranks, which are nothing but prototypes of the future before time. Ignore them at your own risk.

Predicting trends and future scenarios is interesting and educative in its logic. Here are wild predictions by Class of ’87, IIM Ahmedabad.

As the year comes to a close, trends and predictions will cloud the content space. So, brands should ride the wave at their own risk.

Want to sharpen your story writing skills? Try weaving a story with a surprise set of words.

Fact- People don’t retain learnings from workshops and training sessions. Here is how to enhance it for your team.

Thinking of beaches while I admire the mountain view. What is this about not living in the moment?

The start of a week and end of a day in an advertising agency in a small town- the chaotic symphony finds Ikagai.

KILL YOUR DARLINGS- THE PET PROJECTS WHICH TAKE MORE TIME AND EFFORTS BUT NOT GOING ANYPLACE OR NOT GIVING BACK ENOUGH.

I have these two birds- Majnu Tota-Laila Maina on my balcony discussing human development. Here is the translation for lesser mortals like you.

My in-box is suffering from the flood of corporate awards offering to accelerate my brand growth- exposing them here.