Consultant meeting the agency and Babujee on ZOOM. New tricky space to defend position and choosing the right battles to fight- professionally. ONE MUST WORK FOR THE BRAND AND ENSURE THAT EVERY TEAM MEMBER IS ALIGNED TO THE ULTIMATE GOAL.
Doodling is meditation for me, I am compulsive doodler. This time , I did a commissioned 12 TREE DOODEL series for Vanashakti and the experience was amazing. Open to fresh assignments.
Life remains the same- you are challenged with situations- you find the best possible solution within the constrained resources. You have done that before and you will continue to do it for ever
Working from home sounds exciting. It is not so simple to adapt to working from home. The rhythm and the beat are different. Here are some tips
Whenever I see a campaign by traffic police, I wonder why Indians do not obey simple laws? Most likely we know, in India we will get away with it. Moreover, we see everyone breaking the law. It is not the best of the excuse, but then ‘We are Like that only’. Jokes apart, the… Read More »
OH! Finally, we are talking about the ad where the Adweek Super Bowl bot is the copywriter. Adweek defines it as “an AI-powered creative force that generates ad concepts and posts them on twitter”. These ad concepts were created using real brands and celebrities. Playfully, WIX.com went ahead and converted one of the ad concepts… Read More »
Whose Line Is It? “No Alternative. No Problem”. I love it. It is one thing I learnt at IIM Ahmedabad. I regularly use it in my workshops. When you have no alternatives to choose from, there is no problem. A problem has to do with alternative solutions. Just like a lock must have a key;… Read More »
SLICE OF DEATH ADVERTISING The only sure thing in life is death. Rest is just a probability. We appreciated ‘Slice of life’ (SOL) advertising, however, we rarely see brands leveraging ‘Slice of Death’ ( SOD) imagery and references. Death is all around us. Death is all around us. It is there in the newspapers, in… Read More »
11th December was MILO KOTNALA birthday. That’s not the actual date. However, that the date Milo Kotnala came home in 2017. So who the hell is Milo Kotnala? MILO KOTNALA, a part of the family. The latest member of KOTNALA’s of Kandivali. My daughter Preetica has been after us to get a pet at home.… Read More »
