Category Archives: General

DemoCrazy, not Democracy is the need of the hour.

Democrazy is a Democracy with religion-centricity. Whatever said and done. It is our country. New wounds have been created that will take time to heal if we ever can recover. We, yet again found new means and tool to trace another line of no-control. The reasons could be different.We could keep shifting the blame.We all… Read More »

Indigo Blinked early on Customer Frustration.

Last week, Indigo, the best on-time performing airline of India, made an announcement. It said it would start charging for any seat selected on web check-in.  Oh, well, it graciously offered the option of free seat check-in at the airport. As expected, it led to loud protests and negative sentiments on social media. Finally, Indigo… Read More »

THUGS OF HINDOSTAN THUGS AUDIENCE.

‘THUGS OF HINDUSTAN’ (TOH) is an utter disappointment. In a year where offbeat subjects and films like ‘Bhadhai Ho‘ is making the audience get back to cinema, Thugs of Hindostan experience may hold them away from theatres. ‘Thugs of Hindostan’ got nothing new. When the Britishers kill the king and Queen, the loyal, brave warrior… Read More »

8 Diwali Films that caught my eye.

HAPPY DIWALI. Festival time is advertising time. There are many region-specific windows of festivities like Bihu, Onam, Durga Puja, Holi, Makar Sankranti, and Kojagiri etc. Alternatively, the same festival celebrated under different regional IPR across regions. However, nothing beats Diwali as the festival of advertising nationally. Brands know festivals are the time to indulge and… Read More »

Watch Magic come alive in Rohit Shetty’s Golmaal Again. MOVIE REVIEW

I will not be unreasonable to a ‘Golmaal Again’  that is honest in its advertising. ‘No Logic Only Magic’. Just like a Govinda movies, when you decide to watch a Rohit Shetty film titled ‘Goalmaal Again’, you know what to expect. Rohit does not leave anything to chance. At the very start in the title… Read More »

BOOMERANG employees need to pass the GHAR WAPSI test

Getting back to an ‘ex’ is never an easy task. To expect the romance to flame up or to start from where one left is over expecting the welcome. It is a lot more complicated that when a person decides to join back his ex-organisation. The homecoming, boomerang employee is not a new phenomenon in… Read More »