Moment Marketing in the spotlight.
Olympics and the brands trying to leverage the achievements has given moment marketing a flip. Now brands have to be extra cautious and creatively smart to exploit such opportunities.
Tag Archives: olympics
11th August 2024. Paris Olympics. Nothing changed.
Will something really change. Or we as usual, will forget this Olympics after a few days. Maybe if you read this on 11th august 2024- things would not have changed much
WHO MOVED THE PIZZA?
Mirabai won a silver at the Tokyo Olympics for India and said, she would want to eat a pizza. A brand full-filled her wish. Good Brand Marketing
D0 You Treat High Performers Like Olympics Athletes?
The way we have been treating out high performers in the Tokyo olympics makes a statement. It is wrong and we all know it
Olympics- Brands do not deviate from standard Templates.
Olympics – the brands seem to not deviate from the standard determination, overcoming hurdles and passion for sports SOP. Are brands missing an opportunity
THIS WILL CHANGE THE WAY YOU FOLLOW SPORT
Is it time that most of us in management cadre across levels of responsibility watch sports with a lot more focus. Maybe place TV sets at appropriate places and make watching the world cup, Wimbledon and Olympics (to name a few) mandatory. Maybe we have been missing a lot between the balls and swinging with… Read More »
