‘My Gita’ by Devdutt Pattanaik does not demystify GITA for a common person. It places his interpretation and understanding of multilayered discourse by Lord Krisha. It has taken me a long time to complete it. It is a tough book to follow, and you have to go slow digesting every framework presented in it, thus… Read More »
How Pepsi and Coke celebrate Diversity or collectivism This Superbowl, the two cola giants; Pepsi’s Generation and Coke’s diversity communication remained tethered to their DNA and polarised interpretation of audience. “When all’s said and done, all roads lead to the same end. So it’s not so much which road you take, as to how you… Read More »
Wanting to live a Stress-Free Life. Life in Media, Advertising, Marketing, and Technology has always been stressful. In fact, stress is an integral part of it. Here are some hard truths to help you out from chakravyu of professional stress. You may agree, disagree, debate or discard them at your risk. However, some of you will… Read More »
It is not what you know that gets you into trouble. It is what you know for sure that just not so’ This quote in ‘A Field Guide to lies and statistics’ by Daniel Leviton summarises most of what the book presents. I bought the book to get a good enough understanding to help me raise relevant… Read More »
‘Godman to Tycoon- The untold story of BABA RAMDEV’- BOOK REVIEW I finally got the time to read the book ‘Godman to Tycoon’- The untold story of Baba Ramdev by Priyanka Pathak Narian. I purchased it much before 8th August 2017, when the court banned the sale. It was there in waiting to be read. A… Read More »
In the still warm October afternoon at Lansdowne, how was I to know that I could be settling some old accounts in next few hours. OCTOBER 2017. When, I looked down from my ancestral house at 234, Sadar Bazar Lansdowne, I could see the triangular silken red flag of Kaleshwar temple fluttering in the wind… Read More »
I’m never going to be good enough, so I’ll just have to grab happiness where I get the chance. ( From the book) It was late at night on September 19, 2017, at some 30,000 feet in Indigo 6E 404, flight from Nagpur to Mumbai when I finished reading the book ‘Happiness is a State of… Read More »
Ever wondered, why at the end, there is not much to write about the ideation sessions happening every few days in the corporate environment. Why things don’t seem to move the way you want, even after taking every possible precaution and ensuring the participation of right people and great environment? Is it, the process or… Read More »
Good Interviews are addictive to watch. They have an uncanny ability to capture your attention. More so, when subject, subject matter or the interviewer is of your interest. There have been a few of these in the recent past. They have the power to break or strengthen an existing perception. Many times they force you… Read More »
In her book ‘Visual Hammer. Nail your brand into the mind with the emotional power of a visual’, Laura Ries, takes her basic proposition and then hits it so many times in so many ways that the Nail does get deep into your mind. Yes, VISUAL HAMMER matters. I was wanting to read this book after… Read More »
