Category Archives: LESSONS IN MANAGEMENT

MAdTech professional’s guide to a stress-free life.

Wanting to live a Stress-Free Life. Life in  Media, Advertising, Marketing, and Technology has always been stressful. In fact, stress is an integral part of it. Here are some hard truths to help you out from chakravyu of professional stress. You may agree, disagree, debate or discard them at your risk. However, some of you will… Read More »

A Field Guide to lies & statistics by Daniel Levitin

It is not what you know that gets you into trouble. It is what you know for sure that just not so’ This quote in ‘A Field Guide to lies and statistics’ by Daniel Leviton summarises most of what the book presents. I bought the book to get a good enough understanding to help me raise relevant… Read More »

GodMan to Tycoon, The untold story of Baba Ramdev.

‘Godman to Tycoon- The untold story of BABA RAMDEV’- BOOK REVIEW I finally got the time to read the book ‘Godman to Tycoon’- The untold story of Baba Ramdev by Priyanka Pathak Narian. I purchased it much before 8th August 2017, when the court banned the sale. It was there in waiting to be read. A… Read More »

Happiness a state of mind by Gyalwang Drupka. Book Review

I’m never going to be good enough, so I’ll just have to grab happiness where I get the chance. ( From the book) It was late at night on September 19, 2017, at some 30,000 feet in Indigo 6E 404, flight from Nagpur to Mumbai when I finished reading the book ‘Happiness is a State of… Read More »

BOOK REVIEW- ‘Unlock the real power of ideation’ by R SRIDHAR

Ever wondered, why at the end, there is not much to write about the ideation sessions happening every few days in the corporate environment. Why things don’t seem to move the way you want, even after taking every possible precaution and ensuring the participation of right people and great environment? Is it, the process or… Read More »

It pays to strengthen perception, because it’s more real than reality

Good Interviews are addictive to watch. They have an uncanny ability to capture your attention. More so, when subject, subject matter or the interviewer is of your interest. There have been a few of these in the recent past. They have the power to break or strengthen an existing perception. Many times they force you… Read More »

What comes first, the verbal nail or the visual hammer ?

In her book ‘Visual Hammer. Nail your brand into the mind with the emotional power of a visual’, Laura Ries, takes her basic proposition and then hits it so many times in so many ways that the Nail does get deep into your mind. Yes, VISUAL HAMMER matters. I was wanting to read this book after… Read More »

10 Rakhi, 1 Brother And 6 Sisters.

Today is the friendship Sunday. Tomorrow is the Rakshabandan Monday. There is not much of friendship frenzy. It seems the fad of collectivism is dying a slow death. It is restricted to the tweets, and Facebook mentions. However, the social post, short films and brand messages have started bombarding the inboxes with Rakhi messages. The… Read More »

BOOMERANG employees need to pass the GHAR WAPSI test

Getting back to an ‘ex’ is never an easy task. To expect the romance to flame up or to start from where one left is over expecting the welcome. It is a lot more complicated that when a person decides to join back his ex-organisation. The homecoming, boomerang employee is not a new phenomenon in… Read More »