Category Archives: LIFE BLOG

The father.

You see the picture. You see happiness. I know; it will be tough for you to reconcile with the information I will share. Not that it is unexpected, but because it shows the emotion. This is Mr. X. I never checked for his name or story. Early morning, he can be caught taking his kid… Read More: The father. »

DO YOU HAVE A MAP FOR BRAND-i

Explorers don’t need a map. They are adventurous. They love taking risk. However, most of us are navigators. For us, life is a journey. And most of us don’t have a map for it. We work with vague sense of direction. We keep defining the destination and the road that will lead us there. We… Read More: DO YOU HAVE A MAP FOR BRAND-i »

Why single lane swimming is not good for your career

Organisations are complex entities. They thrive on templates and constrained experimentation. There is a discipline defined by department, position and work responsibilities. Each of them has their own agenda, objectives and SOPs. They are supposed to magically merge for the organisation to attain its goal. You are one of the units there. You have been… Read More: Why single lane swimming is not good for your career »

Are you working enough to KILL yourself?

‘If you don’t have hypertension, kidney problem, sleeping disorder or heart problem, even after working 5 years in advertising, you have not been working hard enough’. Don’t know who said it first, but have heard it repeated many times in the advertising and marketing. industry. Many of us laughed as we shared it with the… Read More: Are you working enough to KILL yourself? »

A story born overnight in the Writing Workshop by Raksha Bharadia

Last night at MICA, I had a chance to attend a short two-hour WRITING WORKSHOP by Raksha Bharadia, the author of ‘All & Nothing’, ‘Roots and wings’ and the editor author of the Chicken Soup India series. She took us, the participants,  through various stages of a story construct. The importance of opening with a… Read More: A story born overnight in the Writing Workshop by Raksha… »

The Midway Problem of Giving up on Yourself.

Happy New Year. It is the time when you have so many brilliant thoughts. When you are dedicated to change things and be more positive. In some time, these thoughts mellow down and practicality sets in. Like a stretched rubber band, you come back to your original self, as if nothing ever changed. That is… Read More: The Midway Problem of Giving up on Yourself. »

Five memories test for ‘BRAND-i’

Take a piece of paper and keep your pen ready. When I ask you, just go ahead with the first few thoughts that hit you. Do not think, compare and evaluate. The sheet of paper is your confidential note. No one is going to read it, unless you share. So, it is possible for you… Read More: Five memories test for ‘BRAND-i’ »

Control or be Controlled by your Emotions

None of us have a professional or personal life where everything is fine. Perfection is anyway a work-in-progress, so is satisfaction and happiness. It is said, ‘Everything can be taken from a man but the last of human freedoms – the ability to choose one’s attitude in a given set of circumstances, to choose one’s… Read More: Control or be Controlled by your Emotions »

Brilliant Storytelling…- BOOK REVIEW- A Village Dies- by Ivan Arthur

After a long time, I read a book that is an example of brilliant storytelling. ‘A Village Dies – your invitation to a memorable funeral’ by Ivan Arthur. Published by ‘Speaking Tiger’. It is a story in convenient flashbacks. TVD, is a story of two villages Kevni and Amboli, in erstwhile Bombay. A mixed community… Read More: Brilliant Storytelling…- BOOK REVIEW- A Village Dies- by Ivan Arthur »

Behavioural Class, while standing in the queue to change currency notes.

Thank you Prime Minister Narendar Modi. Before you get any idea, let me clarify, I am not thanking the prime minister for his fight against black money or his bold decision to suddenly withdraw INR 500 / INR 1000 currency notes from circulation or the way he went about it! This is a very by-the-way… Read More: Behavioural Class, while standing in the queue to change currency… »