Magazines losing circulation is no longer news. They can’t think of cover price increase is a reality. Advertisers no longer consider magazines as an integral part of their campaign. And digital content monetisation has not been easy. Magazines must seek fresher perspectives. The argument that goes against magazines is simple. We are living in a… Read More: CO-CREATION TO REVIVE MAGAZINES »
IAA WORLD CONGRESS starts tomorrow. It’s a two-day of jam-packed sessions with the evening parties helping you to unwind. There may be exceptions, but it’s impossible for a delegate to attend all the sessions. To get the best out of the conference, including networking, one must choose and pick the sessions of their like, interest… Read More: WHICH IAA WORLD CONGRESS PACK SUITS YOU? »
Three years back ‘Make My Trip’ (MMT) signed Ranveer Singh and Alia Bhatt as Brand Ambassador in a strategic move to connect with younger customers. The audience was intrigued, as the two have not done a movie together. Gully Boy will be the first movie for the pair. The audience has seen some brilliant, interesting, engaging and… Read More: Make My Trip – needs more than Magical advertising. »
SHARE THE LOAD – Gender equality one step at a time. There are many cases of brands running campaigns with a social cause that they don’t really imbibe or believe it. Many of them are to tick the CSR box. Then there are brands that find their mojo and run with the cause as a… Read More: Ariel Nudging Gender Inequality with Share the load »
HARDIK PANDYA KOFFEE WITH KARAN EPISODE Pushed by the media pressure, I managed to watch the Hardik Pandya-K L Rahul episode of Koffee with Karan just before Star took it off from its OTT platform. It was just another episode but with a minor difference. The guests were young cricketers. Unlike Bollywood stars, not accustomed… Read More: Thank you Hardik Pandya for Koffee with karan! »
TODAY ONE NEEDS ‘CREATIVE SUPERPOWERS’. Creativity is an expected skillset in any profession today. We all want ‘Creative Superpowers’ to grow. Yet, there are very few recognised programmes on creativity taught as part of professional education at graduate or postgraduate level. Creativity is something one is expected to have or to learn on the job.… Read More: ‘CREATIVE SUPERPOWERS’, You need it. Book Review »
The king of Reality Shows, my favourite show ‘Bigg Boss Season 12’ climaxed on December 30, 2018. In the end, there were three types of audiences. One who will never watch Bigg Boss. Two, people who watched Bigg Boss and loved it. Three, the set of people who watched Bigg Boss Season 12 and said… Read More: REALITY SHOWS MUST RETHINK ENGAGEMENT »
Typically, I read 70 plus books every year. And, share my recommendation from the books published in that year. You may access the recommended list of 2014, 2015, 2016 and 2017 here. 2018 has been different. I managed to read only 30 odd books. This year I was concentrating on writing and working on my… Read More: 2018- Life Impact Books I refuse to UnCage »
‘Green Brand Building’ is a thought in the inception stage. It is inspired by ‘My Green School’ an idea supporting education for ‘Gross National Happiness’ (GNH). It is an initiative by Thakur S Powdyel, former Education Minister of Bhutan. Bhutan believes in GNH as a measurement of Growth and prosperity. It believes- ‘The ultimate desire… Read More: The thought of Green Brand Building! »
Last week, Indigo, the best on-time performing airline of India, made an announcement. It said it would start charging for any seat selected on web check-in. Oh, well, it graciously offered the option of free seat check-in at the airport. As expected, it led to loud protests and negative sentiments on social media. Finally, Indigo… Read More: Indigo Blinked early on Customer Frustration. »
