In the article yesterday, I discussed ‘what you missed, and they messed?’ with reference to the advertising industry’s biggest festival of creativity and ideas. Goafest2019 finished on April 13, 2019. Like always, it had its own moments of the Good, the Bad and the Ugly. There has been tremendous change as the festival keep evolving.… Read More: Unsolicited advice to help make Goafest 2020 better. »
On day-2 of Goafest 2019, I Tweeted ‘This is best GOAFEST DAY’ ever’. Few have asked me as to what made me say so? Honestly, it has nothing to do freely availability of cold beer, lovely breakfast at Grand Hyatt or that the unfinished story had a new beginning. I will answer it at the… Read More: GOAFEST 2019. what you missed and they messed? »
GOAFEST 2019, the collective event by AAAi and AdClub. It used to be really fun when it was held at the Cavasillium beach. Oh! It was hot and humid. You needed sunglasses, a hat and suntan lotion as standard accessories to navigate the venue. I have been one of those stupid’s who questioned the relevance… Read More: GOAFEST 2019. How to get the most out of it. »
I was recently telling someone that I am one of the few who has attended every season of Goafest since inception. I was stumped when she asked, what has changed and what should change at Goafest. Moreover, she wanted to know, why should someone attend Goafest? In spite of my being a loyalist, the questions… Read More: Goafest- view of a biased loyalist. »
Will GOAFEST 2019 finally change everything. Unfinished stories have an uncanny feeling. Expectations and imaginations play havoc with the sense of directions. They leave you starving for that last chapter that will wrap the things as per your thread. So, I am going to share one such story seeking an end. It started some years… Read More: Unfinished story seeks happy ending in GoaFest 2019. »
Pattaya Adfest is my favourite advertising-communication festival. The 2019 festival came to an end last Saturday. Due to some personal emergencies, I had to cancel my trip at the last moment. India won 16 Lotus awards, and we are aware of the work. I have been following the fest online and keeping a tab on… Read More: Impressive Lotus Winners At Pattaya Adfest. »
Recently one of the top newspapers published a corrigendum on its circulation claim. Another newspaper hinted that the competition was lying. And a few others’ claims went unchallenged. When claims happen, you know the IRS (Indian Readership Survey) or ABC (Audit Bureau of Circulation) reports have been released. Reacting to competition, calling them ‘liars’ and… Read More: How, What & Why of Erroneous Claims by Newspapers. »
Times have changed. The filters have changed. The way one interacts with advertising itself is changing. The country’s cultural fabric and tolerance levels are changing. In this scenario, one can understand the trolling of some of the brand’s cause marketing-led communication on social media. Case in point HUL Surf Excel (Daag Acche Hai –Holi) and… Read More: Cause Marketing – at your own risk. »
I was speaking with someone in brand-marketing consultancy and was not surprised at how myopically media can operate. She was excited when she shared the idea with me last month. It was a smart radio innovation. I told her, why it will not work. But she wouldn’t accept the reality. We ended up with a… Read More: Radio innovation- appointment hour listening! »
The IAA World Congress held at Lulu Bolgatty International Convention Centre (LBICC), Kochi from February 20 to 22 was a grand success. Most of the delegates I met were satisfied with the sessions, set-up and infrastructure. Time to congratulate Srinivasan Swamy, Ramesh Narayan, Pradeep Guha, and the extended team of IAA India, sponsors, delegates and… Read More: What Made IAA WORLD CONGRESS a grand success »
