CRED – Well Bowled Ravi Shastri
CRED Ravi Shastri ad in another of the clutter-breaking crazy. Suddenly, the format and the style started making sense. Is there something to learn from CRED.
Category Archives: PUBLISHED ARTICLES
Unfinished story & the dilemma to attend Goafest2022.
I am faced with a dilemma. Should I attend Goafest2022 and give the unfinished story that started in 2016 a formal closure.
IIMA Logo – Being emotionally Stupid
IIMA Logo change is proposed by the Board, just like they have been tinkering with the dorms. The faculty is up and against the decision.They have not been engaged in the process.
Strategic Clutter Breaker
To stand out brands need creative Clutter Breakers, if strategically aligned they help amplify the message and create brand associations.
Hyundai Delayed Lollipop To pacify hurt Indians
Multinational brands in Pakistan tweeting on Kashmir Solidarity day leading to Boycott call in India
Focus 2022- Survival And Prioritising
FOCUS- Don’t waste time on multiple tasks in 2022. You must rethink- re-evaluate your priorities and commit to them
LIFE- What you become is absolutely up to you.
Life is chaotic uncertain and in a flux. However you always have an option- so what you become in life is what you decide.
Business Opportunity – Pet-friendly travel
Pets are family members. Travelling experiences with then ranges from Pet tolerant to allowed to friendly. Is there an opportunity.
Are Brands alive to GEN-S Potential?
GEN-S is growing. They have the money- time. And the brands are still to strategically focus and approach this largely untapped segment. And soon they are going to be the game changers for many categories.
JSW PAINTS DISRUPTS WITH ALL COLOUR ONE PRICE.
JSW PAINTS launched ‘all colour one price’ campaign. why should different colors be priced differently? Is that relevant? Will it make a difference?
