ASCI Guideline pe Guideline pe Guideline.
There are enough ASCI GUIDELINE to help self regulation of advertising in india, but the no robust implementation. And that is my issue with these guidelines.
Category Archives: PUBLISHED ARTICLES
The Ghosts of Lansdowne- Uttarakhand
GHOST OF LANSDOWNE. Hill station and Ghost stories go hand in hand. here let me introduce you to the Ghosts from Lansdowne.
CRED – Well Bowled Ravi Shastri
CRED Ravi Shastri ad in another of the clutter-breaking crazy. Suddenly, the format and the style started making sense. Is there something to learn from CRED.
Unfinished story & the dilemma to attend Goafest2022.
I am faced with a dilemma. Should I attend Goafest2022 and give the unfinished story that started in 2016 a formal closure.
IIMA Logo – Being emotionally Stupid
IIMA Logo change is proposed by the Board, just like they have been tinkering with the dorms. The faculty is up and against the decision.They have not been engaged in the process.
Strategic Clutter Breaker
To stand out brands need creative Clutter Breakers, if strategically aligned they help amplify the message and create brand associations.
Hyundai Delayed Lollipop To pacify hurt Indians
Multinational brands in Pakistan tweeting on Kashmir Solidarity day leading to Boycott call in India
Focus 2022- Survival And Prioritising
FOCUS- Don’t waste time on multiple tasks in 2022. You must rethink- re-evaluate your priorities and commit to them
LIFE- What you become is absolutely up to you.
Life is chaotic uncertain and in a flux. However you always have an option- so what you become in life is what you decide.
Business Opportunity – Pet-friendly travel
Pets are family members. Travelling experiences with then ranges from Pet tolerant to allowed to friendly. Is there an opportunity.
