Death is the eternal truth. It is the only certainty in life. However, it is never a pleasant thought to engage in. No one really wants to discuss it. Insurance advertising has to balance the unpleasantness of this life event. In process, Insurance brands have used SHAM (logic), DAAM (price and not necessarily the cost… Read More »
‘If you don’t have hypertension, kidney problem, sleeping disorder or heart problem, even after working 5 years in advertising, you have not been working hard enough’. Don’t know who said it first, but have heard it repeated many times in the advertising and marketing. industry. Many of us laughed as we shared it with the… Read More »
I personally loved the new Rasna film Pyarelal Ka Bachpan Ka Pyar by Scarecrow. It was a bit of pleasant surprise. It is a classic case of the brand willing to refocus its lenses and to experiment. It is about a long journey and not necessarily just a drink that children love. Yes, there are… Read More »
I got up to a tweet that introduced me to the latest ad in the ‘JAGO REY’ series. I loved it. Here was a brand that has found relevant cause and could rejuvenate it frequently. On the same day, I read the probing blog by Lakshmipathy Bhat, ‘Cause – driven advertising’: does it help in… Read More »
You haven’t heard a more stupid question than this. And then you would ask me, Do you really think I should be doing this? What gave you that idea? I know the first reactions the question would elicit. Ok, let’s look at the other side. Do you think your agency will send you a valentine… Read More »
Every self-respecting department in a growing organisation has defined standard operating processes (SOP). The problem is simple. Most of the process were created when the organisation was of a different size, operating in a zone with market dynamics that may not be now relevant. However, like religious rituals and family traditions, they remain unchallenged. In… Read More »
The world is fragmented more in its media space than in its like and dislikes. The consumer touch points have been multiplying exponentially. The attention span is decreasing at an alarming rate. However, the global village allows you to pace your activity. A delta movement (not momentum) can be amplified across the globe to the… Read More »
Ok, now that I have done my annual pilgrimage to the BiggBoss house at Lonavala for the third year, and we are in the final leg; it is time for me to reflect on the season. I have been an ardent compulsive viewer of the show. I still harbour the dream of hitting the show… Read More »
There is an Industry and then there are people who for reasons best known to them make every attempt to break the fragile fabric of star events. It holds true for Goafest and Abby’s too. Are egos involved? The industry most likely will answer with a loud YES. I believe in a simpler truth. They… Read More »
Happy New Year. It is the time when you have so many brilliant thoughts. When you are dedicated to change things and be more positive. In some time, these thoughts mellow down and practicality sets in. Like a stretched rubber band, you come back to your original self, as if nothing ever changed. That is… Read More »
