Brands purpose and Brand Acts during Coronavirus
Brand Purpose does not has any value in current times if the same is not reflected in the Brand Acts
Category Archives: PUBLISHED ARTICLES
How to Leverage Lockdown for a stronger Brand-i?
The 22- day Lockdown has started. WFH (working from home) does not have the same adventure and fun. New anxieties are building up. Here is how to leverage lockdown and work on your Brand-i. Time to recharge- follow these simple tips to keep productivity up and relax.
How to work from home and be productive.
Working from home sounds exciting. It is not so simple to adapt to working from home. The rhythm and the beat are different. Here are some tips
Brands at work during driest Holi ever
Holi this year has been different . COVID-19 fear changed the plot. However, the brands continued to leverage holi- as they were committed on the front foot
Is Advertising keeping Communal wounds open?
Should advertising rethink when they are using emotions and incidences of inter-community impact events and the tension they create
MOLDY BURGER A Winner from Burger King.
Moldy Burger is a class demonstration of the promise of no preservatives by Burger King. It is rare for a brand to come with two exceptional executions in succession. Maybe it is the rivalry between the two big brands; Burger King and McDonald’s that have made it possible. Personally, I wish for a hattrick.
‘We are like that only’- Traffic Rules
Whenever I see a campaign by traffic police, I wonder why Indians do not obey simple laws? Most likely we know, in India we will get away with it. Moreover, we see everyone breaking the law. It is not the best of the excuse, but then ‘We are Like that only’. Jokes apart, the… Read More »
12 SUPER BOWL ADS YOU MUST WATCH
If you are in Marketing and advertising, you would have watched all the Super Bowl ads by now. Every year around this time, the heat is on between brands to make an impression and get maximum instant reach for their messages. Some try being playful, some introduce new themes, and some try to provoke. In… Read More »
HUMAN INTELLIGENCE NEEDS A RE-Boot
On January 26, 2020, the internet was flooded with videos of people reading the preamble. It was not a one-off incident. Nowadays, the constitution is debated threadbare. There is more fake news than news floating around in media. People are taking a polarised stance in spite of incomplete information. The politics of politics is getting… Read More »
Dhoni Brand-I is intact, but for how long.
So, BCCI dropped former Indian skipper M S Dhoni from the list of centrally contracted players. It was coming he has not been in the national team for some time since July 9 2019, when he played the World Cup semi-final. That is long enough a gap. Surprisingly, when so many questions are being raised,… Read More »
