BRAND ENGAGEMENT DURING LOCKDOWN
Brand engagement is a crucial part of brand-audience connect and messaging. Lockdown presents different challenges for the right brand engagement.
Category Archives: PUBLISHED ARTICLES
Decoding Lucid Dreams to solve Probortunities.
hat if we can control our dreams? What if you could understand the connections- direction and solutions by decoding what you see in your dreams? There are many possibilities if we really dig for them
Brands purpose and Brand Acts during Coronavirus
Brand Purpose does not has any value in current times if the same is not reflected in the Brand Acts
How to Leverage Lockdown for a stronger Brand-i?
The 22- day Lockdown has started. WFH (working from home) does not have the same adventure and fun. New anxieties are building up. Here is how to leverage lockdown and work on your Brand-i. Time to recharge- follow these simple tips to keep productivity up and relax.
How to work from home and be productive.
Working from home sounds exciting. It is not so simple to adapt to working from home. The rhythm and the beat are different. Here are some tips
Brands at work during driest Holi ever
Holi this year has been different . COVID-19 fear changed the plot. However, the brands continued to leverage holi- as they were committed on the front foot
Is Advertising keeping Communal wounds open?
Should advertising rethink when they are using emotions and incidences of inter-community impact events and the tension they create
MOLDY BURGER A Winner from Burger King.
Moldy Burger is a class demonstration of the promise of no preservatives by Burger King. It is rare for a brand to come with two exceptional executions in succession. Maybe it is the rivalry between the two big brands; Burger King and McDonald’s that have made it possible. Personally, I wish for a hattrick.
‘We are like that only’- Traffic Rules
Whenever I see a campaign by traffic police, I wonder why Indians do not obey simple laws? Most likely we know, in India we will get away with it. Moreover, we see everyone breaking the law. It is not the best of the excuse, but then ‘We are Like that only’. Jokes apart, the… Read More »
12 SUPER BOWL ADS YOU MUST WATCH
If you are in Marketing and advertising, you would have watched all the Super Bowl ads by now. Every year around this time, the heat is on between brands to make an impression and get maximum instant reach for their messages. Some try being playful, some introduce new themes, and some try to provoke. In… Read More »
