BRAND ENGAGEMENT DURING LOCKDOWN
Brand engagement is a crucial part of brand-audience connect and messaging. Lockdown presents different challenges for the right brand engagement.
Tag Archives: DUREX
Stop Questioning Gender Stereotype In Advertising?
Gender Stereotype is everywhere. Questioning its usage in advertising is an excellent thing to do. I may be hated for saying so, but when a regulator starts defining and imposing constraints. It is trying to solve some other problem by finding a scapegoat that is easy and glamorous to hang. This is my shout-out for… Read More »
Orgasminequality Toxic Masculinity- Tough to be a Man
Nowadays, it is becoming tough to be a Man. And even Gillette too is getting into the act. I have been into this simple brand-feature-benefit-transactional relationship with the multi-edged Gillette razor, when suddenly from every article on marketing communication and potential award list started questioning me. Gillette Started The Battle Of Toxic Masculinity making it… Read More »
