If there were a popularity poll in the marketing world, “market research” would rarely make the top ten spots that people would want to join. It is hardly glamorous, it seldom grabs headlines, and it certainly doesn’t get invited to the corner room strategic meets. On the other hand, while brands win awards for campaigns… Read More »
Numbers can influence and create perceptions. Mostly, it is presumed that bigger is better- but is that true?
WOMEN’s DAY- The conversations, the promises, the speeches should be reflected in everyday interactions not just the day.
It is an engrossing, engaging read of a time when Thugs ruled the roads in central and southwestern India. The book makes you feel and visualise the life of a thug from near quarters.
OKAY- MAHA KUMBH WAS NOT PERFECT. There were gaps and issues. But it is still something to celebrate. Deserves more awe than critique.
Valentine’s Day is all about red roses. Passion. Love. Desire. But to stand out in the day, some prescribe presenting the yellow roses. They, too, communicate the same feeling of friendship, warmth, and joy- but they help the person stand out. It is a differentiative memory device. It says the bond is more than a… Read More »
Bigg Boss 18 just ended- I have other reasons to watch it- but seriously it was a masterclass in personal branding
Many times we are worried about quantity- if the glass is half full or half empty. What is important in what is in the glass and what use can you put it to.
Beagle Milo Kotnala celebrates his 7th birthday. Observing his behaviour takes me down memory reminding of people behaviour and relationships
Few moment of awkwardness & feeling foolish can be a wise decision. Recognising you don’t know something and acknowledging it is fine.
