Category Archives: Uncategorized

Five Ads That Prove Long-Format Advertising Is Not Dead

After almost writing an obituary for TV commercials, five ads in the last six months—from Pepsi, Jio, CEAT and others—prove that long-format advertising is far from dead when brands invest in storytelling and smart creative thinking.

Respect the Abandoned Childhood Dreams

From astronauts to Excel sheets — life has a funny way of redirecting our childhood dreams. This tongue-in-cheek reflection celebrates the beauty of abandoned ambitions, corporate detours, and the quiet pride of making peace with who we became.

Not Sexy, but Critical: Market Research needs rebuffing.

If there were a popularity poll in the marketing world, “market research” would rarely make the top ten spots that people would want to join. It is hardly glamorous, it seldom grabs headlines, and it certainly doesn’t get invited to the corner room strategic meets. On the other hand, while brands win awards for campaigns… Read More »