Sanjeev Kotnala https://sanjeevkotnala.com/sanjeev-kotnala-brand-and-marketing-advisor/ Perceptions Adulterated with Reality

Trump, Elon – Short lived romance Yeh Toh Hona Hi Tha

Trump Elon Musk romance was doomed to end from the very start. Yeh Toh Hona Hi Tha. So whats unexpected in it

The IPL circus – we won’t have it any other way

IPL- Indian Premier League is no mere cricket tournament… it is festival where logic is suspended and personal brands perform.

The Trikal Tangle: Of Brands, Offence and a Trigger-Happy Audience

TRIKAL, the new Whisky, faced online trolling and a call for a boycott – a case of a trigger-happy audience or a wrong step by the brand.

Goafest: The Festival of Mirages and Nostalgia

GOAFEST – no doubt is the premier advertising festival of India- but it seems to be in a time warp needing fresh thinking. .

An Brand Brews Mental Health Over Chai

A brand makes a good initiative on MENTAL HEALTH. It asks audience to talk things out over a cup of tea- but does not tag the brand! Why?

Operation Sindoor. All in the name.

Operation Sindoor is a class in branding. A perfect example of emotional connect through context- something that resonates well

Wishing You a Very Copy-Paste Festival wishes!

We are a nation of festivals, and in addition to that, we have a multitude of cultural ethnicities and polarities of thoughts; additionally, we have a humongous list of special days- local, regional, national, and international. On most such days of celebration, the screen on your phone is filled with multiple hues of wishes from… Read More: Wishing You a Very Copy-Paste Festival wishes! »

Let It Melt: A Case for Unhinged Ice Cream Campaigns

ICE CREAM advertising seems unidirectional. It can be so much fun- only if the brands takes the creative freedom that category demands.

Kashmir: A Paradise Under Siege— Are You Buying a Ticket?

Kashmir Pahalgam Terrorist Attack – a paradise under siege- will you support the locals by taking a vacation there or boycott the destination