Sanjeev Kotnala https://sanjeevkotnala.com/sanjeev-kotnala-brand-and-marketing-advisor/ Perceptions Adulterated with Reality

Create an album of positive memories.

We owe it to ourselves to create a library of positive memories so that later in life as and when we borrow a memory, it is only positive.

Reliance Jewels with Scarecrow M&C Saatchi has developed a unique, consistent communication language for its thematic collections.

Can the IIMA old campus a cultural architectural heritage of the city, state and the country soon to be demolished can be saved?

Why should online fantasy sports and other betting be treated any different than offline betting. They both are not game of skill

here are the reasons, why AdFest Pattaya, the my favourite advertising Marketing festival and it got nothing to do with Pattaya..

Here are few of the recent good work in Indian Advertising. Not the complete list- but things I liked. Plain and simple. well crafted.

Idea generation is a business need. Here are few of the idea generation and creative solution development processes I use in my workshops

Creating Multiple Creatives within a campaign is not new, but here are some things to watch out for better reach and impact.

Living well- what it is and why you should consider having one. How will it ease the decision making when you may not be able to make them.

Strongly recommend using multiple creatives units to enhance the message’s effectiveness and widen the reach with impact and relevance.