There are enough ASCI GUIDELINE to help self regulation of advertising in india, but the no robust implementation. And that is my issue with these guidelines.
Call To Action used to be an integral part of traditional media advertising. However , nowadays, it is missing in action . Though it is very much present in Digital assests.
CRED Ravi Shastri ad in another of the clutter-breaking crazy. Suddenly, the format and the style started making sense. Is there something to learn from CRED.