What to say Vs How to say it.
MHADEI- Lynn de Souza- Book review.
The Book Of Aspiration. Book Review
FIXIT shows how to fix it- Functionally & emotionally
Dr FIXIT, the brand is a classic example of leveraging consistent creative language. We all know, how creative minds always try to find different ways to present things. It is part of their role expectation. The brands also want to Innovate and improvise. The brand guidelines are often wrongly quoted as constraints and stifling freedom… Read More »
ASCI Vs Surrogate liquor advertising 1-0. GAME ON.
Congratulations ASCI. I am serious, sincerely love this; however, I am not fully satisfied. There are mixed emotions. It was waiting to happen for a long time. ASCI banning brands for Surrogate advertising– mainly Surrogate Liquor Advertising is excellent. ASCI is often compared to be a toothless tiger or a dog that can bark and not… Read More »