How Djokovic Crashed my 500th Week Party?
My plans to celebrate 500th consecutive week of writing an article went kaput when Djokovic spoke at the French Open winning 23rd Grand Slam.
Keeping it Simple works- Jaago Re & Tiger Anthem.
Brands engage audience in purpose led campaigns like Jaago Re by keeping it simple and practical with solutions that can be practiced.
Sex as Sport- Missing step in Human Evolution.
Sex as a sport will have to wait. The sex championship is not happening in Sweden. It is an opportunity lost and missed step in evolution.
CRAFT AS A PHILOSOPHY -SCARECROW!
Scarecrow has been winning awards in Craft and if one believes CRAFT is the philosophy the agency follows. Here is what it means.
Momentary Brand Affinity – The Demise of Consumer Loyalty
The brand loyalty is dead, and the situational based preference across and within categories have taken over.
GOAFEST2023- Absently present!
Why do people attend GoaFest or don’t attend it. Here are some of the answers. They may work for you or not- I would want to know.
Surrogate Advertising:- Don’t blame ASCI alone.
It is so easy to crib and complain about Surrogate Advertising and expect only ASCI to act. Why not look at inefficient ecosystem around it.
ADS ON IPL- They don’t make them like it anymore.
Brands try to exploit IPL platform, however, the investment in the ad development and craft is not on the same level.
Create an album of positive memories.
We owe it to ourselves to create a library of positive memories so that later in life as and when we borrow a memory, it is only positive.
Reliance Jewels-consistency in communication
Reliance Jewels with Scarecrow M&C Saatchi has developed a unique, consistent communication language for its thematic collections.
