POLICY BAZAAR -Humorously associating death & insurance.
Insurance tends to avoid reference of death in its communication. Policy Bazaar moves leverages DEATH in its Life and health insurance ads.
Thank You. Short Story.
Thank You- what does it mean- the two met after ages and memories were muddled. Was it Good. bad or ugly.
LoveDepot – Sex Toys and Pleasure – Your Choice & Control
TTK launched D2C for Sex Toys- lubes- and other items for sexual pleasure and fulfilment. Now get them at home.
Made For Each Other- Shivani A Singh. Book Review.
MADE FOR EACH OTHER is romance set in 1968 or so between two personalities that are poles apart. Will they find true love?
ALIGNING THE BRAND CHAKRA
A simple Brand Archetype and personification exercise across stakeholders led to Brand Chakra and need for its alignment.
The nation can ill afford Violent protest.
The nation has seen episodic violent protest over every Government policy announcement, something it can ill afford. So what is the solution?
THE LAST WALK. Short Story
He remembered the last walk. A walk that is so alive in his mind. The walk of unrealised possibilities- anything was possible then.
This Season Gift SIGNATURE ART.
Signature Art is my idea of an out of box Gift for this season. Built on the foundation. of Unique signature- it is Unique and exclusive.
Uncomplicated Gita – By Ajit Rao- Book Review
Uncomplicated Gita is a simplified version of Bhagwat Gita by Ajit Rao- aimed at first-time readers of Git. Simplified enough!
ASCI Guideline pe Guideline pe Guideline.
There are enough ASCI GUIDELINE to help self regulation of advertising in india, but the no robust implementation. And that is my issue with these guidelines.
