Doing Nothing: losing yourself in the act.
DO NOTHING by doing something — the forgotten state of deep absorption where passion erases self-consciousness and action becomes effortless.
ALL ABOUT MAKAR SANKRANTI- IgnorantHindu
Makar Sankranti is the first Hindu festival in the English Calendar. It is named differently across the nation, and is celebrated differently, but the thought remains the same
All About MahaShivRatri: Ignorant Hindu
Mahashivratri Celebrated On The Night Before the night of the Full Moon in the month of Phalguna. Read the Stories Associated With It.”> AND MORE TO SEE THE MEANING OF SHIVA.
Death in Advertising. The Untapped Story Brands Are Too Polite to Tell
From Biodegradable Chupps to Dumb Ways to Die, why brands avoid death—the one certainty of life—and how Death in Advertising could create real differentiation.
Governance by Silence: Are Citizens Expected to Compensate?
As governance slips into silence, citizens are subtly expected to act responsibly in the absence of clear rules, enforcement, and intent. Is this sustainable, or merely convenient abdication?
Late Is a Signal: What Your New Year Wish Really Reveals
From early enthusiasm to belated honesty, this satirical piece explores how the timing of a Happy New Year wish reveals intent, strategy, and emotional truth in branding and relationships.
Ikkis: A Gentle Story in an Age That Prefers Shouting
A reflective Movie review of Ikkis that examines outrage culture, Bollywood-bashing, creative license, and why stories must unfold without ideological filters.
Crisis Management is Not Damage Control
Crisis management defines brand character more than success ever can. From Maggi to airlines, why fast, honest, and humble action matters more than intent.
The Inner Theatre, where the curtain never drops.
A reflective self-analysis , exploring the inner theatre of memory, lucid dreaming, unfulfilled ambitions, aging, and imagination—inviting readers to question how well we really know ourselves as time runs out.
Expectation Gap. Where Most Brands Lose Customers Before They Even Begin
From ads and memes to toothpaste foam and OSHO’s wisdom, this article explores the Expectation Gap—where brands win, lose, or quietly disappear by mismanaging promises, experiences, and emotions.
