Brands as a social entity must respect reality.
Brands like Tanishq are a social entity, alive with persona and attitude. they must ensure campaign like Ekatvam respects social reality.
The Theory of Everything- Stephen Hawking- Book Review
The theory fo everything – Stephen Hawking takes you through a journey of arguments and possibilities over 7 essays- trying to answer a few questions STARTING WITH HOW DIS IT ALL STARTED?
TANISHQ- Intent does not count in a troll defined world.
TANISHQ fearing the safety of its employees and stakeholders has withdrawn its TVC EKATVAN that was heavily trolled. Was there anything wrong?
Jack wants to make it count while IKEA offends ZED
Jack Daniel new ad wants you to make it count- some perceptual issues there. But IKEA hurt Hindu feelings – or so claims someone called ZED!!!
The Five People You Meet in Heaven. Mitch Albom. Book review.
Mitch Albom’s Heaven is the place where you are taught about life interconnectivity and interdependence. Five people wait for you to come. so that they can share this learning with you.
‘The Wise man Said’ by Priya Kumar- Book Review
An interesting story of adventure and encounters that leave the desired impact. Because it is what THE WISE MAN SAID. Priya kumar gets you all glued with her new motivational life impact book
Newspaper- Time to exploit opportunity.
Every newspaper is trying multiple strategies to be counted in the media game. Some of them work some don’t. Read what Vermajee has to say!
‘Thus Spoke Chanakya’ by Radhakrishnan. Book Review.
‘SPRING’ by Ambi. Never see Rejection in the same light.
Rejection and Failure are part of life. Yet, many of us do not know how to handle them. in Spring- Ambi Parameswar suggest some approaches.
Tourism- time to build with Domestic Travellers.
Travel, hospitality and tourism has been badly hit with Covid-19. Now is the time when we must focus on domestic travellers
