Consultant- Loyalty to Brand & Dharma for Management.
Consultant loyalty is with the brand. Management should be told of their Dharma in the market place. In the end, there is a problem and a consultant.
ALL ABOUT JANMASHTAMI- mythology, songs and ads
The consultant must choose the battles to fight
Consultant meeting the agency and Babujee on ZOOM. New tricky space to defend position and choosing the right battles to fight- professionally. ONE MUST WORK FOR THE BRAND AND ENSURE THAT EVERY TEAM MEMBER IS ALIGNED TO THE ULTIMATE GOAL.
Opening to wonderful nature – TREE DOODLE.
Doodling is meditation for me, I am compulsive doodler. This time , I did a commissioned 12 TREE DOODEL series for Vanashakti and the experience was amazing. Open to fresh assignments.
ALL ABOUT RAKSHA BANDHAN – Rakhi.
All about Raksha Bandhan or Rakhi . History, Mythology and other details about the festival of love and commitment among brother and sister.
ATOMIC HABITS by James Clear. Book review.
Atomic Habits is all about making that one small change at a time and sticking with it. James proposes a process and tell you why process is more important than the results.
Saif – Kareena Vectus water tank romance!
Vectus water tank and piping solutions TVC Saif-kareena romance has been ripped apart by senior advertising professionals. Is that right think to do? Brands start small, make mistakes, learn and evolve with time.
No solution to Idea Shopping & Plagiarism with pitches.
When agencies are willing to make free unprotected pitches in anticipation of future assignments- should you be surprised with inspired idea shopping and plagiarism.
AARYA Review; Sushmita Sen digital debut.
Use Mask. stop COVID-19- NITI AAYOG
Mask is the defence against spreading of COVID-19. Unfortunately people have different ideas. Here is the Niti Aayog digital posts pushing for use of masks.
