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Perceptions adulterated with reality
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No solution to Idea Shopping & Plagiarism with pitches.

When agencies are willing to make free unprotected pitches in anticipation of future assignments- should you be surprised with inspired idea shopping and plagiarism.

Category: ADVERTISING MARKETING LESSONS IN MANAGEMENT Tags: ADVERTISING, MAdTech

AARYA Review; Sushmita Sen digital debut.

Category: MOVIE - OTT REVIEW Tags: AARYA, Ram Madhvani, Vinbod Rawat

Use Mask. stop COVID-19- NITI AAYOG

Mask is the defence against spreading of COVID-19. Unfortunately people have different ideas. Here is the Niti Aayog digital posts pushing for use of masks.

Category: ADVERTISING MARKETING

Practising Hindu. Ignorant of the Religion.

Who is to blame for the exponential drop in knowledge and awareness of Hindu Religion with every new generation? Who is responsible and what can be done?

Category: HINDU FESTIVALS IGNORANT HINDU Tags: Hindu, Hinduism, rituals

Gulabo Sitabo: Late Movie Review

Gulabo Sitabo is the first movie released on OTT during the lockdown. This late review if for people who are yet to watch it.

Category: MOVIE - OTT REVIEW Tags: Amitabh Bachchan, Ayushmann Khurrana, Brijendra Kala, movie review, Srishti Shrivastava, VIJAY RAAZ

A chapter out of my life- Salil Agrawal. Book Review

Compilation of 19 alumni pan IIMs sharing their learnings, curated by Salil Agrawal.

Category: BOOK REVIEW Tags: REFLECTIONS, SALIL AGRAWAL

It is not FAIR to just change the name.

Suddenly FAIR is the new FOUR LETTER WORD. After BLM everyone thinks to stop using FAIR in product name and promotion is the solution. It is just not fair.

Category: ADVERTISING MARKETING Tags: BRIGHT, celebrities, Endorsements, fair

BULBUL. Expectation Vs Experience. Movie Review.

BULBUL- a netflix original, a film on paranormal from makers of NH10, PARI, PATAL LOK. Does the high expectations match the experience?

Category: MOVIE - OTT REVIEW Tags: Avinash Tiwary, Paoli Dam, Rahul Bose, Tripti Dimri

How Unlock 1.0 is driving vivid dreams?

Anxiety loaded people end up having Vivid dreams, as their unconscious mind try bridging the gap. These dreams can be vivid in their imagery and memory

Category: General LESSONS IN MANAGEMENT Tags: Brands

Is GILLETTE Close Shaving Brand Purpose?

Brand Purpose is the new advertising mantra in this generation. However, brand have been more opportunistic than true to the purpose. Gillette No Different

Category: ADVERTISING MARKETING LESSONS IN MANAGEMENT Tags: BRAND PURPOSE, GILLETTE
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