Whose Line Is It? “No Alternative. No Problem”. I love it. It is one thing I learnt at IIM Ahmedabad. I regularly use it in my workshops. When you have no alternatives to choose from, there is no problem. A problem has to do with alternative solutions. Just like a lock must have a key;… Read More »
China Air Breaks Category Templates. In India, China Airline has a biweekly service between Delhi and Taipei. It accounts for some 0.1% of the total international air traffic in and out of India. Most likely that I would have missed seeing this brilliant communication “What Travel Brings You” from China Air, thanks for one of… Read More »
Surprised! KLM Asking You To Fly Responsibly. Seriously, someone has to as quirky and disruptive sounding like ‘FLY RESPONSIBLY- TAKE A TRAIN’ to catch attention. We live in an era where brands are being forced to demonstrate their commitment to a purpose. Look at #ToxicMasculinity, #ShareTheLoad, Jago Grahak, #OrgasmInEquality. All of these are bold and… Read More »
An effective network along with BRAND-I, the way you are branded in the organisation and the Industry plays a critical role in professional success. BRAND-I. Brand-I is different from personal branding for products. Brand-I is all about you. It is the net summation of past experiences and the impact of re-calibrated expectations people have from… Read More »
Thanks to the Netflix on the OTT platform and the AMAZON Firestick I ended up watching an exciting movie- Andhadhun. I now can understand why the movie, with its star cast, engaged the audience and was so much appreciated when released. Blind man bluff intrigues the viewers. It’s not the first movie that has layered… Read More »
Time to Co-Create? You have to decide. You can leverage the potential and co-create NOW or regret later. The IPL is over, rains are settling in, and the world cup is reaching towards its climax. The festival period is still some time away. The Cannes advertising festival is over. There is no better time than… Read More »
On one hand, you could see ARTICLE 15 as a simple, honest not-a-super star IPS officer Vs evil politician, local mafia and hands in hand with corrupt policemen story. And that will be doing a disservice to a well-made movie that literally hits at the softer belly of the society. It effortlessly takes you deep… Read More »
IAA’s Retrospect and Prospects last week dealt with the CMO curiosity and desire to know. Past and Future have always been of interest to us. The need to know what next? To know of the next trend going to hit the market and communication. In the process, we keep trying to connect the dots, see… Read More »
Brands Connecting Dots To Remain Future Proof. The agencies are trying to go beyond the brief and pleasantly surprise the clients. It is an excellent thing to do. The new purpose let advertising is keeping the client happy and the agency busy. There is some talk of this purpose led advertising strategy, engaging the consumer… Read More »
Gender Stereotype is everywhere. Questioning its usage in advertising is an excellent thing to do. I may be hated for saying so, but when a regulator starts defining and imposing constraints. It is trying to solve some other problem by finding a scapegoat that is easy and glamorous to hang. This is my shout-out for… Read More »
