Whenever I see a campaign by traffic police, I wonder why Indians do not obey simple laws? Most likely we know, in India we will get away with it. Moreover, we see everyone breaking the law. It is not the best of the excuse, but then ‘We are Like that only’. Jokes apart, the… Read More: ‘We are like that only’- Traffic Rules »
The VISAGE : UNMASKED is a book published by Nation Press and is categorised under ‘Children’s and Young adults, Family, Personal & social issues’. This certainly decreases the set of potential readers for a book I suppose most of the parents and young adults should read. I picked it because the daughter of one of… Read More: The VISAGE : UNMASKED- Book review »
If you are in Marketing and advertising, you would have watched all the Super Bowl ads by now. Every year around this time, the heat is on between brands to make an impression and get maximum instant reach for their messages. Some try being playful, some introduce new themes, and some try to provoke. In… Read More: 12 SUPER BOWL ADS YOU MUST WATCH »
On January 26, 2020, the internet was flooded with videos of people reading the preamble. It was not a one-off incident. Nowadays, the constitution is debated threadbare. There is more fake news than news floating around in media. People are taking a polarised stance in spite of incomplete information. The politics of politics is getting… Read More: HUMAN INTELLIGENCE NEEDS A RE-Boot »
Milan Vohra, known as India’s first Mills & Boon author has been a colleague in my advertising days. This is her third book. And it starts with a similar scene. It lets you know at the beginning that ‘Ragini is not really a damsel, and she’s certainly not in any major distress’. After that, you… Read More: ‘OUR SONG’ by MILAN VOHRA – a strong melody. »
So, BCCI dropped former Indian skipper M S Dhoni from the list of centrally contracted players. It was coming he has not been in the national team for some time since July 9 2019, when he played the World Cup semi-final. That is long enough a gap. Surprisingly, when so many questions are being raised,… Read More: Dhoni Brand-I is intact, but for how long. »
OH! Finally, we are talking about the ad where the Adweek Super Bowl bot is the copywriter. Adweek defines it as “an AI-powered creative force that generates ad concepts and posts them on twitter”. These ad concepts were created using real brands and celebrities. Playfully, WIX.com went ahead and converted one of the ad concepts… Read More: Should Copywriters Fear AI-Powered Bots? »
‘Big Data’ and ‘Data Analytics’ is everywhere. It is the current buzzword, just like Machine Learning, Artificial Intelligence and BlockChain. It seems unless you are not working with Big Data, you are not in business. However, not every organisation has the capability, resources or a mindset to walk the Big Data and Data Analytics road.… Read More: Small Business Needs Data, not Big Data! »
The idea is simple and it takes from what is called ‘GOODNEWS’- the news about the pregnancy. However, in the film, it comes with the rider of Sperm mix-up in an IVF (in-vitro fertilization) procedure. There are two couples. Deepti (Kareena Kapoor Khan) and Varun Batra (Akshay Kumar), and Honey (Diljit Dosanjh) and Monika (Kiara… Read More: Not Everything Good about GoodNews. »
Welcome, 2020. Two decades are over. The next one starts. Will the next decade be different for Advertising and Marketing? Will the changes be more violent sudden and disruptive? The industry shifts and changes are like climate change. We know they are happening. However, seeing the real impact takes time. LOT HAS CHANGED. YET, NOTHING… Read More: Will Advertising Marketing Be Any Different? »
