THE NRC CAA ADS CAME TOO LATE!
The Government failed to release NRC and CAA advertisements and using all communication channels to place the true picture before the nation and thus avoid burning the nation
KAB TAK ? You know the answers – JAB TAK
KAB TAK ? is a question all of us are asking. Oh! We have raised the question through centuries in muted, hushed conversations and suppressed closed minds. No, I do not expect much to change in my lifetime, but for the sake of future generation, a start needs to be made. The good thing about… Read More: KAB TAK ? You know the answers – JAB TAK »
Mother Influencing Insurance
name=”twitter:site” content=”@nytimes”> Sometime back, I watched a film from Policy Bazar on Term Insurance. This time there was a small catch. The film was about a mother joining her job just six months after her first childbirth. Created by Enormous Brands, it is a decent film meeting the objective of asking working women to re-evaluate… Read More: Mother Influencing Insurance »
Only Sustained Disruption can work!
Sustained disruption is the only for a brand to create impact in a scenario where-every one is trying to disrupt.
Industry wants to know- the Ogilvy Vivo Plagiarism Case.
Was it the case of Creative Coincidence? What led to the amicable out of curt settlement of the hyped case- of Ogilvy taking VIVI to court for Plagiarism?
‘An Extreme Love of Coffee’ -Book Review
I am writing the book review with a cup of hot steaming Sunrise Coffee. I can blame the book, ‘An Extreme Love Of Coffee’ for my change of brew. I am a typical North Indian whose love of tea is known across family and friends. Yet, after landing at Nagpur and having finished the novel… Read More: ‘An Extreme Love of Coffee’ -Book Review »
#Adswelove, Every Effort Counts in Print Advertising!
The Economic Times, under its popular Wednesday supplement Brand Equity, launched #AdsWeLove. It will recognise the best print advertising. The Times of India Group is undoubtedly the thought leader in print marketing. It has a presence in power and influencing centres of brand and marketing. #Adswelove is a small but significant step by Times of… Read More: #Adswelove, Every Effort Counts in Print Advertising! »
Stop dodging plagiarism and speculative pitches bullet
Plagiarism and creative coincidence have survived far too long in the Industry. Sometimes pitches have been blamed and many times inability to act has been the favourite excuse. Many times they have been termed as inspired and adapted versions. The recent high profile plagiarism case created a few conversations. Trade portals, social media and business… Read More: Stop dodging plagiarism and speculative pitches bullet »
Newspaper Advertising, Pages and cover price needs a re-think
On Monday, 28th October, my newspaper was drastically underweight. It was not the usual cubby overweight I was getting accustomed to. The newspaper was slim, light with sporadic advertising. It felt like what my newspaper used to be, before the festival. Somehow I missed the thick festival sale and discount catalogue sheets masquerading as newspapers. … Read More: Newspaper Advertising, Pages and cover price needs a re-think »
HOW INDUSTRY CAN CHECK PLAGIARISM.
Brand David (from the Ogilvy stable) took Dentsu to court for a claimed plagiarised creative (‘Light Up the Night’) for Vivo. It is a welcome act for the Indian advertising industry. Dentsu, as expected, has categorically denied the accusation. In an official statement, Dentsu said: “What we created is completely our original work, and we… Read More: HOW INDUSTRY CAN CHECK PLAGIARISM. »
