2019 Mother’s Day dominated with 1980s imagery.

Every year on mother’s day, I get a sinking feeling that we are in a time warp. Or at least the Indian mother is has decided to drop anchor in 1980. I love sharply defined relationships and even the vague unmanned relationships too. In India, we have many such relationships. The relationship between daughter-in-law and… Read More: 2019 Mother’s Day dominated with 1980s imagery. »

Andrew Keen- How to fix the future – Book Review

I knew all along, there was something drastically wrong with the way the future is unveiling itself. I was on the lookout for a debate on ‘How to fix the future’. Andrew Keen’s session at the IAA World Congress held at Kochi, India in February this year probably opened new spaces for the discussion. The future is… Read More: Andrew Keen- How to fix the future – Book Review »

IRS 2019 Gives Print Publishers Reasons to Smile.

The Indian Readership Survey (IRS) Quarter 1, 2019 findings are out. It brings good news to print publishers. Their reach and readership continue to expand. The total monthly reader touches new peak at 42 crores, a growth of 4.4%.  In this period, the number of households has also grown by 4%. Any daily reach remains… Read More: IRS 2019 Gives Print Publishers Reasons to Smile. »

Print is proof- needs a wider collective commitment.

The coming together print publishers is a rare celestial aberration. However, this is not the first time when some of the largest print houses have got together. We know when they collectively questioned the IRS and hence MRUC some years back. Even at that time, people viewed it as a disturbing disruption, but it led… Read More: Print is proof- needs a wider collective commitment. »

‘The Internet is NOT the Answer’, Andrew keen. Book Review.

I always knew that ‘The Internet Is NOT the Answer’. It is a milestone in the chaotic river of evolution. Life and future will find its own way to correct the follies of technological advancement and misuse. No there is nothing to worry about. Andrew Keen as an author of ‘The Internet Is NOT The… Read More: ‘The Internet is NOT the Answer’, Andrew keen. Book Review. »

Unsolicited advice to help make Goafest 2020 better.

In the article yesterday, I discussed ‘what you missed, and they messed?’ with reference to the advertising industry’s biggest festival of creativity and ideas. Goafest2019 finished on April 13, 2019. Like always, it had its own moments of the Good, the Bad and the Ugly.  There has been tremendous change as the festival keep evolving.… Read More: Unsolicited advice to help make Goafest 2020 better. »

GOAFEST 2019. How to get the most out of it.

GOAFEST 2019, the collective event by AAAi and AdClub. It used to be really fun when it was held at the Cavasillium beach. Oh! It was hot and humid. You needed sunglasses, a hat and suntan lotion as standard accessories to navigate the venue. I have been one of those stupid’s who questioned the relevance… Read More: GOAFEST 2019. How to get the most out of it. »

Goafest- view of a biased loyalist.

I was recently telling someone that I am one of the few who has attended every season of Goafest since inception.  I was stumped when she asked, what has changed and what should change at Goafest. Moreover, she wanted to know, why should someone attend Goafest? In spite of my being a loyalist, the questions… Read More: Goafest- view of a biased loyalist. »