Have the Brands forgotten Diwali.
This year’s quiet Diwali feels refreshingly peaceful—have brands finally stopped preaching how we should celebrate?
All About Diwali and Pooja Muhurat.
Diwali- festivals of light, celebrated as welcome of Raja Ram in Ayodhya! Right. Or are there other reasons to celebarte. Mythology. Muhurat.
Karwa Chauth, Patriarchy, and the Case for the “Fourteenth Vrat”
A humorous take on Karwa Chauth, patriarchy, and modern love — reimagining a Fourteenth Vrat, where love and hunger are finally equal.
The Legend of Break-up Bhavani – Part I. Book Review
The Legend of Break-up Bhavani is Light, punny, and proudly tongue-in-cheek—a three-hour mood lift in paperback.
The Art of Listening: The Missing Link in Brand Strategy
Art of Listening. Brands must find where they stand before planning ahead. Orientation, not speed, defines real brand strategy.
MRP: Missing, Reduced, Perpetually
Discover how the rise of discounts, and loyalty schemes has led to the death of MRP —leaving behind confused consumers and brands.
How Siemens Healthineers Redefining Scan Experience
Discover Siemens Healthineers – transforming SCAN ANXIETY with storytelling, patient awareness, and innovative design.
UnCAGE The BOOKS – 10th edition
‘Uncage the Books’ turns 10. A movement, a ritual, a question: which books will you finally set free?”
Being a better student – the best way to honour your teachers.
The best way to pay respect to your teachers is by being willing to be a better student every single day and implementing the learnings.
Marketing Mixology by Ambi Parameswaran. Book Review.
From brand-building to negotiation, explore how Marketing Mixology serves a refreshing cocktail of marketing essentials.
