Death in Advertising. The Untapped Story Brands Are Too Polite to Tell
From Biodegradable Chupps to Dumb Ways to Die, why brands avoid death—the one certainty of life—and how Death in Advertising could create real differentiation.
Governance by Silence: Are Citizens Expected to Compensate?
As governance slips into silence, citizens are subtly expected to act responsibly in the absence of clear rules, enforcement, and intent. Is this sustainable, or merely convenient abdication?
Late Is a Signal: What Your New Year Wish Really Reveals
From early enthusiasm to belated honesty, this satirical piece explores how the timing of a Happy New Year wish reveals intent, strategy, and emotional truth in branding and relationships.
Ikkis: A Gentle Story in an Age That Prefers Shouting
A reflective Movie review of Ikkis that examines outrage culture, Bollywood-bashing, creative license, and why stories must unfold without ideological filters.
Crisis Management is Not Damage Control
Crisis management defines brand character more than success ever can. From Maggi to airlines, why fast, honest, and humble action matters more than intent.
The Inner Theatre, where the curtain never drops.
A reflective self-analysis , exploring the inner theatre of memory, lucid dreaming, unfulfilled ambitions, aging, and imagination—inviting readers to question how well we really know ourselves as time runs out.
Expectation Gap. Where Most Brands Lose Customers Before They Even Begin
From ads and memes to toothpaste foam and OSHO’s wisdom, this article explores the Expectation Gap—where brands win, lose, or quietly disappear by mismanaging promises, experiences, and emotions.
100 Articles in 2025, and a Quiet Need to Listen
Writing 100 articles in a year sounds like a milestone. But this reflection is less about numbers and more about pausing to listen—questioning direction, tone, relevance, and what readers truly want more (or less) of.
Better Wrong Than Safe. The Sin of Playing It safe.
From marketing blunders to boardroom regrets, bold decisions are judged by hindsight. This piece argues why “Better Wrong Than Safe” is not recklessness—but leadership, learning, and long-term relevance.
INTENT BEFORE IMPACT – Why Social Media Needs Appreciation.
A thought-provoking look at how constant online negativity shapes algorithms, mindsets, and AI—and why practising “Intent Before Impact” through genuine appreciation posts can quietly restore balance.
