From ads and memes to toothpaste foam and OSHO’s wisdom, this article explores the Expectation Gap—where brands win, lose, or quietly disappear by mismanaging promises, experiences, and emotions.
Writing 100 articles in a year sounds like a milestone. But this reflection is less about numbers and more about pausing to listen—questioning direction, tone, relevance, and what readers truly want more (or less) of.
From marketing blunders to boardroom regrets, bold decisions are judged by hindsight. This piece argues why “Better Wrong Than Safe” is not recklessness—but leadership, learning, and long-term relevance.
A thought-provoking look at how constant online negativity shapes algorithms, mindsets, and AI—and why practising “Intent Before Impact” through genuine appreciation posts can quietly restore balance.
The Reverse Migration is reshaping India Inc as senior leaders and power centres move away from high-cost, high-stress metros to Tier-II and Tier-III cities. With technology flattening geography and professionals seeking meaning beyond money, this shift is not a fad but a structural reset that smaller towns must manage wisely.
Real Marketing was never a trend—it was always the foundation. As brands chase moments, metrics, and short-term performance, they risk eroding trust, relevance, and equity. A sharp opinion on why authenticity, integration, and brand building still matter.
A satirical, sharply observed essay dismantling The Mass Market Myth—the belief that consumers owe startups instant loyalty. It explores trust, service networks, working capital, and why belief grows slowly in mass markets.
The Right to Disconnect promises work-life balance, but in India’s face-time-driven, insecure workplaces, it risks creating anxiety, not freedom. A reality check.
A biting comment on the Australia Social Media Ban, its laugh-out-loud loopholes, underground teen behaviour, marketer implications, And why India needs smart regulation—not bans—to manage youth digital access.
Dive into the unapologetic world of consulting chaos, where jargon is currency, branding is armour, and survival depends on bluffing, blaming, and billing again. This field guide exposes the unwritten rules that every consultant uses but never admits—perfect for professionals, leaders, and anyone who has ever dealt with (or dreamed of becoming) a consultant.
