Three decades back, I was a young post graduate from IIMA with stars in my eyes and passion for advertising and communication. I joined an Idea called Mudra. At this time, I have seen many changes. Agencies have re-calibrated their specialisation. New media emerged in the world of rapidly changing technology. New theories were given… Read More: Thank God, It is still about the Idea! »
You see the picture. You see happiness. I know; it will be tough for you to reconcile with the information I will share. Not that it is unexpected, but because it shows the emotion. This is Mr. X. I never checked for his name or story. Early morning, he can be caught taking his kid… Read More: The father. »
There are many who hate ‘Whatsapp’ and many who swear by it. For few, it is a cause of anxiety and for some the way out of loneliness. Yes, there is a lot that happens on Whatsapp. And a great deal more can happen over Whatsapp. Every parent of 10th and 12th class students in… Read More: The 10 types of Whatsapp users! »
The seemingly hot looking women could lead to disastrous results. This learning was reinforced last week. I discovered ‘THE MOST DANGEROUS CELEBRITY’ list. Curious, I opened it to be better educated. It is interesting how things get interpreted. McAfee, yeah those computer safety guys officially release ‘ MOST DANEGROUS CELEBRITY LIST’ every year. These are… Read More: Can INDIAs 10 MOST DANGEROUS CELEBRITIES list be surrogate for… »
Let me tell you straight forward the ONLY reason you may go for BAHEN HOGI TERI ( BHT) , and it is not the wonderful way Rajkummar acts. If you have ever got a comment like ‘CAN DO BETTER’ in your or your son-daughter report card, BHT wears this extremely well. ‘Bahen Hogi Teri’ is… Read More: ‘Behan Hogi teri’ fails to engage »
I am not sure. What should be the reaction? Should one be happy, seeing 10-plus pages of more than 12,000 words in repetitive boring style listing details of the upheld complaints, keeping it transparent and open? Should one be sad, that after so many initiative, tie-ups, education, there are repeat offender category, brands and companies… Read More: SMALL OR BIG – REPEAT OFFENDERS- NOT AFRAID OF ASCI »
GOOD, BAD AND UGLY is contextual and relative terms, they have a lot of subjectivity built in. Here I share some Good, bad and Ugly examples from advertising, communication, marketing and society in near past. THE GOOD The best if in recent times been the interview of Army Chief Bipin Rawat. It is direct from… Read More: The GOOD, The BAD And The UGLY »
Explorers don’t need a map. They are adventurous. They love taking risk. However, most of us are navigators. For us, life is a journey. And most of us don’t have a map for it. We work with vague sense of direction. We keep defining the destination and the road that will lead us there. We… Read More: DO YOU HAVE A MAP FOR BRAND-i »
‘Hindi Medium’ brings alive the insult and the taunts that these two words hide. It cannot be explained and must be experienced or at least observed. How polarised are expectations of the desires and aspiration, when you change to an English medium school? The words ‘Hindi Medium’ stands-up and shouts loudly. It carries with it… Read More: A joy to watch this ‘HINDI MEDIUM’ Film »
Nothing has changed. Women empowerment and all. The situation is much different than what the advertising fraternity will want us to believe. In some Hindi film, there was a dialogue, ‘Yeh saala itna kameena hai ki apni maa ko baych kayega’. No, we are not that bad, but we still overtly trigger desired sentiments and… Read More: Return of the STEREOTYPED MOM! »
