CENSORSHIP BEYOND CENSOR BOARD something we missed discussing at the apex conclave FICCI FRAMES 2017 The burning of the sets of Padmavati, the next mega film from Sanjay Leela Bansali adds fresh chapter to the book of SOCAIL CENSORSHIP THAT IS BEYOND THE CENSOR BOARD. This follows the Manhandling of Sanjay Leela Bhansali sometime back.… Read More »
Death is the eternal truth. It is the only certainty in life. However, it is never a pleasant thought to engage in. No one really wants to discuss it. Insurance advertising has to balance the unpleasantness of this life event. In process, Insurance brands have used SHAM (logic), DAAM (price and not necessarily the cost… Read More »
Ok, I am firmly going to blame Juggernaut books for trapping me to read this genre after many years. Following one of the tweets, I landed on this simple page that sold me six stories at an invitational type of pricing. Just for INR 30, all delivered digitally in the next few minutes. It was… Read More »
‘If you don’t have hypertension, kidney problem, sleeping disorder or heart problem, even after working 5 years in advertising, you have not been working hard enough’. Don’t know who said it first, but have heard it repeated many times in the advertising and marketing. industry. Many of us laughed as we shared it with the… Read More »
This is to clarify and protect myself from possible misunderstanding arising from this piece. I firmly positively support Women Empowerment. Changes in rules, laws and environment bring in responsibility of not misusing them. Some do misuse and spoil the situation. I also believe; life started as equality between the two gender. Few things led to… Read More »
I personally loved the new Rasna film Pyarelal Ka Bachpan Ka Pyar by Scarecrow. It was a bit of pleasant surprise. It is a classic case of the brand willing to refocus its lenses and to experiment. It is about a long journey and not necessarily just a drink that children love. Yes, there are… Read More »
We have many war movies, but this is the first Indian UNDERWATER war movie. It is the story of Indian Submarine S21 on a classified mission intercepting the Pakistan Submarine Ghazi, in the bay of Bengal. It then metamorphoses into a strategic survival story loaded with patriotism. The whole team of GHAZI ATTACK must be… Read More »
One waits for the next Vishal Bhardwaj film with bated breaths. He has enthralled us with Omkara, Maqbool, Haider, Saat Khoon Maaf’ and even shown us a different world with Matru Ki Bijli Ka Mandola. You normally do not get it completely wrong with a film by Vishal. However, Law of averages must catch up some… Read More »
I got up to a tweet that introduced me to the latest ad in the ‘JAGO REY’ series. I loved it. Here was a brand that has found relevant cause and could rejuvenate it frequently. On the same day, I read the probing blog by Lakshmipathy Bhat, ‘Cause – driven advertising’: does it help in… Read More »
Oh, I know. I caught you there with the headline. As a brand / product/ service, you and the customer is not married. On top of that there is no hint of an affair. Intimacy is a desire and dream but then that is where you stand. If I hear you right, you are committed to… Read More »
