I Am a TROLL- a quick bite

OM GANESHAY NAMAHA. My copy of the book ‘I AM A TROLL- Inside the Secret World of the BJP’s Digital Army’ by Swati Chaturvedi was delivered last week. I could not stop myself from reading it. The super-hot comments and views by fellow member on a whatsapp group led to a deep curiosity. They are… Read More »

JOLLY LLB2 – An interesting case to watch

The premise remains the same, a novice fighting a case of his life. And that is more than enough for a somewhat tight screenplay. Other than a short song in between, which happens for rhyme or reason, rest of the film does not let you know the time. There is hardly a moment that you… Read More »

A story born overnight in the Writing Workshop by Raksha Bharadia

Last night at MICA, I had a chance to attend a short two-hour WRITING WORKSHOP by Raksha Bharadia, the author of ‘All & Nothing’, ‘Roots and wings’ and the editor author of the Chicken Soup India series. She took us, the participants,  through various stages of a story construct. The importance of opening with a… Read More »

Have your SOP’s outlived their utility?

Every self-respecting department in a growing organisation has defined standard operating processes (SOP). The problem is simple. Most of the process were created when the organisation was of a different size, operating in a zone with market dynamics that may not be now relevant. However, like religious rituals and family traditions, they remain unchallenged. In… Read More »

A MILLION SMILE celebration- iLEAD – Aid-et-action

I have been fortunate to be associated with AEA – Aid Et Action. I am Director on India Board of this Geneva Based international NGO. It’s Indian Headquarter is at Chennai. The South-Asia region is headed by Ravi Pratap Singh, highly diligent worker and task master. AEA works for ‘Bringing Change Through Education’. They work… Read More »

Only a LOVEHOLIC should pick- ‘SHADES OF LOVE’ edited by ANKIT MITTAL

None of us have any doubt that ‘love’ as an emotion has a vast canvas and vignettes that is tough to understand. My picking of this book is a result of being a sucker for short stories. I picked it from Mumbai Airport, when one of the flights, I was destined to take was delayed… Read More »

RAEES fails to excite, suffers from over expectation.

Even Badshah Khan’s  performance and the underplayed role of Nawazuddin Siddiqui fail to lift ‘RAEES’. Badshah Khan fails to deliver on hyper expectations. The first half is a bit enjoyable. However, it suffers from same issues that make second-half a drag. The whole film is fragmented episodic linear progression with jerky transitions. Mahira Khan, the… Read More »

How coke InNoWait’s and AMPLIFIES

The world is fragmented more in its media space than in its like and dislikes. The consumer touch points have been multiplying exponentially. The attention span is decreasing at an alarming rate. However, the global village allows you to pace your activity. A delta movement (not momentum) can be amplified across the globe to the… Read More »