I am not sure. What should be the reaction? Should one be happy, seeing 10-plus pages of more than 12,000 words in repetitive boring style listing details of the upheld complaints, keeping it transparent and open? Should one be sad, that after so many initiative, tie-ups, education, there are repeat offender category, brands and companies… Read More: SMALL OR BIG – REPEAT OFFENDERS- NOT AFRAID OF ASCI »
GOOD, BAD AND UGLY is contextual and relative terms, they have a lot of subjectivity built in. Here I share some Good, bad and Ugly examples from advertising, communication, marketing and society in near past. THE GOOD The best if in recent times been the interview of Army Chief Bipin Rawat. It is direct from… Read More: The GOOD, The BAD And The UGLY »
Explorers don’t need a map. They are adventurous. They love taking risk. However, most of us are navigators. For us, life is a journey. And most of us don’t have a map for it. We work with vague sense of direction. We keep defining the destination and the road that will lead us there. We… Read More: DO YOU HAVE A MAP FOR BRAND-i »
‘Hindi Medium’ brings alive the insult and the taunts that these two words hide. It cannot be explained and must be experienced or at least observed. How polarised are expectations of the desires and aspiration, when you change to an English medium school? The words ‘Hindi Medium’ stands-up and shouts loudly. It carries with it… Read More: A joy to watch this ‘HINDI MEDIUM’ Film »
Nothing has changed. Women empowerment and all. The situation is much different than what the advertising fraternity will want us to believe. In some Hindi film, there was a dialogue, ‘Yeh saala itna kameena hai ki apni maa ko baych kayega’. No, we are not that bad, but we still overtly trigger desired sentiments and… Read More: Return of the STEREOTYPED MOM! »
I was hooked on this movie from the time I first saw its trailer. The enthusiasm was tested by the dreadful slow not-so-encouraging WOM topped with its inability to collect the precious STARS in the review racket. I am happy; I was not disheartened by these road-breakers and ended up watching this soft smooth non-nonsense… Read More: ‘MERI PYAARI BINDU’ connects like only an imperfect love story… »
This week I am taking a detour to share some of the work, which I believe must be appreciated. Story-telling is a key pivot for the communication business. And if one can make the static medium like Print come alive with a story that involves and engages the reader, the job is done. Unfortunately, such examples… Read More: 7 Brand Creative you can’t ignore »
Ok. I know AMBARISH RAY and I never expected this from him. This is a mother of an MIND F#$K. It raises an ethical question, does the author has the right to blatantly force a reader for a ride without an agreement or argument. Why did I buy this book? Is a different question after… Read More: BASTARD HEARTS by Ambarish Ray. A Mind-F#$KED Magical Sliced Ride… »
Who doesn’t love storytelling? I love the stories, where a chapter is closed in duality compounding the ambiguity. It forces the reader to acknowledge the power it wields, and the reader ends up turning the page for more. How many times have I been held captive by such narrative, ending up finishing the it in… Read More: Why Brands must consider sequential story telling for impact and… »
(The article was also published in THE ISLAND, Leading Sri Lanka newspaper on 30th April 2017) In the recent times, there have been multiple high-profile cases of sexual harassment reported in the media. Some of the prominent ones are Arunabh Kumar, RK Pachauri, Tarun Tejpal, Ashok Kumar Ganguly, Mahesh Murthy and Sumant Bhattacharya. In September 2016,… Read More: SEXUAL HARASSMENT – Raising the voice early, still the best… »
