I got up to a tweet that introduced me to the latest ad in the ‘JAGO REY’ series. I loved it. Here was a brand that has found relevant cause and could rejuvenate it frequently. On the same day, I read the probing blog by Lakshmipathy Bhat, ‘Cause – driven advertising’: does it help in… Read More »
Oh, I know. I caught you there with the headline. As a brand / product/ service, you and the customer is not married. On top of that there is no hint of an affair. Intimacy is a desire and dream but then that is where you stand. If I hear you right, you are committed to… Read More »
OM GANESHAY NAMAHA. My copy of the book ‘I AM A TROLL- Inside the Secret World of the BJP’s Digital Army’ by Swati Chaturvedi was delivered last week. I could not stop myself from reading it. The super-hot comments and views by fellow member on a whatsapp group led to a deep curiosity. They are… Read More »
You haven’t heard a more stupid question than this. And then you would ask me, Do you really think I should be doing this? What gave you that idea? I know the first reactions the question would elicit. Ok, let’s look at the other side. Do you think your agency will send you a valentine… Read More »
The premise remains the same, a novice fighting a case of his life. And that is more than enough for a somewhat tight screenplay. Other than a short song in between, which happens for rhyme or reason, rest of the film does not let you know the time. There is hardly a moment that you… Read More »
Last night at MICA, I had a chance to attend a short two-hour WRITING WORKSHOP by Raksha Bharadia, the author of ‘All & Nothing’, ‘Roots and wings’ and the editor author of the Chicken Soup India series. She took us, the participants, through various stages of a story construct. The importance of opening with a… Read More »
Every self-respecting department in a growing organisation has defined standard operating processes (SOP). The problem is simple. Most of the process were created when the organisation was of a different size, operating in a zone with market dynamics that may not be now relevant. However, like religious rituals and family traditions, they remain unchallenged. In… Read More »
I have been fortunate to be associated with AEA – Aid Et Action. I am Director on India Board of this Geneva Based international NGO. It’s Indian Headquarter is at Chennai. The South-Asia region is headed by Ravi Pratap Singh, highly diligent worker and task master. AEA works for ‘Bringing Change Through Education’. They work… Read More »
None of us have any doubt that ‘love’ as an emotion has a vast canvas and vignettes that is tough to understand. My picking of this book is a result of being a sucker for short stories. I picked it from Mumbai Airport, when one of the flights, I was destined to take was delayed… Read More »
Even Badshah Khan’s performance and the underplayed role of Nawazuddin Siddiqui fail to lift ‘RAEES’. Badshah Khan fails to deliver on hyper expectations. The first half is a bit enjoyable. However, it suffers from same issues that make second-half a drag. The whole film is fragmented episodic linear progression with jerky transitions. Mahira Khan, the… Read More »
