Tweet Follow @s_kotnala An agency withdrawing an award entry is neither something new nor a regular occurrence. There can be many reasons for it including the official one. But one has every reason to believe that the right reason normally remains uncovered. At AdFest 2015 last week, JWT India withdrew its entry of Nutribic Biscuits… Read More »
Tweet Follow @twitter ‘Seamless Storytelling’, ‘You Are The Hero’ and ‘Jury Crossfire’ were the central thought pieces theme that ran through Day 2 and 3 at ADFEST 2015 Pattaya. Amply demonstrated with engaging presentations that ran like clockwork. Hats off to the team behind the scene. The thoughts that kept echoing long after the… Read More »
Tweet Follow @S_kotnala As you read this, I should be on way to Pattaya answering the Adfest war cry ‘BE BAD’. With Pattaya that sounds just great. On deeper thoughts it is asking you to be bad in a good way. Quoting from the fest site ‘Take up the rallying cry and take your clients… Read More »
Tweet Follow @S_kotnala After what looked like a dull fest what with hardly any energy and vibrancy, Adfest 2015 seems to be warming up and that is because the speakers are making relevant practical points. The audience is usual a tad laidback and there are hardly any questions and that helps the show go on… Read More »
