The industry must welcome SELF-DECLARATION against misleading communication.
The advertising industry must work with the government to iron out the process and welcome the SELF-DECLARATION to fight misleading ads.
Tag Archives: ASCI
ASCI Academy: Knowledge Is Not enough for compliance.
To make people adhere to the ASCI code, it has opened ASCU ACADEMY to spread awareness digitally, physically & hybrid models,
Self-Regulation – Make It a Habit.
ASCI ben doing good work on self regulation in Indian advertising, but how effective it will be depends upon brands .
ASCI- Should Sachin Khurana be a headache for CROCIN?
ASCI can set guidelines and ask for self regulation, but when big brands like Crocin from GSK refuse to follow- we know the problem is huge.
ASCI Guideline pe Guideline pe Guideline.
There are enough ASCI GUIDELINE to help self regulation of advertising in india, but the no robust implementation. And that is my issue with these guidelines.
Asking ASCI. Mandate, Policies and equality.
ASCI never question media- it is the advertiser and the agency. However in case of Native advt or advertorial print is an equal partner. Is print not the biggest media to be questioned and self-regulated. What about Government ads – are they more equal than others in the eyes of ASCI
ASCI Influencer Guidelines. Good Start. Must Evolve With Time.
ASCI has recently announced the influencer guidelines, effective 14th June 2021. It is a good move but the guidelines need to evolve with time. The past track record of ASCI is not so great.
Mafia at advertising associations in India
The ‘Mafia’ at the associations governing Media, Advertising and Marketing in India. “There is a mafia out there, and the dons play musical chair with understated self-appreciation and mutual admiration”. This was in the loud booming voice of one of the soon-to-retire industry senior. It was not the first time I am listening to such… Read More »
Advertising Industry ignores the elephant in the room.
How did advertising Industry fail to address the elephant in the room? I campaigned for ‘Wearing a touch of white’ in support of ASCI at Goafest 2018 with a lot of conviction and less of confidence. It was also a protest against the apparent lack of collectivism in the Industry and Baba Ramdev’s consistent blatant… Read More »
Support ASCI, WEAR A TOUCH OF WHITE on 5th April at Goafest #ProudOfASCI
Show your appreciation and support for ASCI, WEAR A TOUCH OF WHITE WHITE on 5th April 2018 at Goafest. Tomorrow is the inaugural session of the 13th edition of Goafest, the Khumbh of Indian Advertising. I expect every work awarded or displayed at Goafest confirms to the ASCI guidelines, which is the outcome of Industry… Read More »
