Self-help books are big business. It is approximated to be worth $11 billion. There are always more people under stress, underestimated potential waiting for that motivational kick that will change their lives. That is their belief. They seek self-help books like a honed pigeon. They keep picking one book after another. It must be doing… Read More »
Most in advertising will agree to the statement that ‘Advertising is a self-evolving art’. The problem and the debate start when advertising is expected to capture the essence of the era or as a catalyst accelerates societal norms. NAWABS NUDES NOODLES by Ambi Parameswaran also raised this issue while capturing 50 years of Indian advertising,… Read More »
Thank you NISTHA TRIPATHI (The author) for reaching out to me and sharing this book ‘SEVEN CONVERSATIONS’. Truthfully speaking, in the normal course of life, I certainly would have missed out. I would have failed to pick this and the loss would completely been mine. That is for the content not the format or the… Read More »
