Surrogate Advertising:- Don’t blame ASCI alone.
It is so easy to crib and complain about Surrogate Advertising and expect only ASCI to act. Why not look at inefficient ecosystem around it.
Tag Archives: CELEBRITY ENDORSEMENT
Celebrity endorsement and Why self-regulation is not ASCI’s Job
Self-regulation must begin with ‘I’ before it can migrate to ‘We’ and ‘US’. So, when Advertising Standards Council of India (ASCI) President Srinivasan K Swamy, suggests that ‘be it an advertiser briefing an agency or an agency briefing their team, it’s time we add the ASCI code sign-off to every advertising brief’, for a moment… Read More »
