‘Strategic Media Planning and Buying’ by Basant Rathore. Book Review
Strategic Media Planning and buying by Basant rathore- is a nice introduction and very useful for young professional. It is easy to read and has ample examples.
Tag Archives: dainik jagran
No Paid News may haunt Print in Bihar Election
Tweet Follow @S_kotnala The Narendra Modi-led government came to power riding social media as well as radio, television and digital media wave. Now, the newspaper industry no longer sees the announcement of elections as harbinger of ‘Acche Din‘. In the recent past, the very idea of election campaigning and the power of print have been… Read More »
9 things helping Print in India
Tweet Follow @s_kotnala Here is the good news for print that Sam Balsara presented at the recent Pitch Madison media projection. 1. Print is the largest media with some 42% plus overall share. 2. Difference between TV and Print has widened. 3. The growth in digital has come at the cost of TV more… Read More »
