Death in Advertising. The Untapped Story Brands Are Too Polite to Tell
From Biodegradable Chupps to Dumb Ways to Die, why brands avoid death—the one certainty of life—and how Death in Advertising could create real differentiation.
Tag Archives: death
Repeal Suicide -The last brave act. The Right to Death.
Suicide – is the last brace act of life- it is a thought out decision and must be repealed. There has to be a right to die like one to live.
Join Me In A Conversation Around Death.
Looking for people to join the conversation over death – an attempt to normalise the conversation about death. Simple, honest conversation.
Rethinking Identification in the World of Unclaimed Bodies
In the intricate journey of life, death- last rites- last journey and the theories surrounding them (including re-birth) continue to fascinate me. However, today’s article focuses on the overlooked plight of unidentified bodies and woefully inadequate efforts made in their identification. Beyond the morbid curiosity lies a critical issue that demands our attention and action-… Read More »
How Indian advertising stereotyped Yamraj – the lord of death.
Lord of Death- Yamraj has been stereotyped in Indian advertising, often presented in a comical trivial context.
Yamraj- Basic Introduction to uncomfortable- the lord of Death.
People avoid talking about YAMRAJ the lord of death. Here is all about him. His life, family, work and legends.
Know All about Antim Sanskar – Antyesthi – the last journey.
Antyesthi, Antim sansakr is the 16th and the most important Hindu Sanskar. It helps the soul reach moksha and meet with the mega Godly Soul.
SLICE OF DEATH ADVERTISING
SLICE OF DEATH ADVERTISING The only sure thing in life is death. Rest is just a probability. We appreciated ‘Slice of life’ (SOL) advertising, however, we rarely see brands leveraging ‘Slice of Death’ ( SOD) imagery and references. Death is all around us. Death is all around us. It is there in the newspapers, in… Read More »
Insurance: Smoothening the fear of death with emotional storytelling.
Death is the eternal truth. It is the only certainty in life. However, it is never a pleasant thought to engage in. No one really wants to discuss it. Insurance advertising has to balance the unpleasantness of this life event. In process, Insurance brands have used SHAM (logic), DAAM (price and not necessarily the cost… Read More »
Are you working enough to KILL yourself?
‘If you don’t have hypertension, kidney problem, sleeping disorder or heart problem, even after working 5 years in advertising, you have not been working hard enough’. Don’t know who said it first, but have heard it repeated many times in the advertising and marketing. industry. Many of us laughed as we shared it with the… Read More »
