Tag Archives: DIFFERENTIATE

IS Scarecrow attempt to consciously be different working?

I personally loved the new Rasna film Pyarelal Ka Bachpan Ka Pyar by Scarecrow. It was a bit of pleasant surprise. It is a classic case of the brand willing to refocus its lenses and to experiment. It is about a long journey and not necessarily just a drink that children love. Yes, there are… Read More »

Do You Have a Yellow Umbrella?

Tweet       Follow @s_kotnala I was sitting in the office of Ashraf bhai, an understated person well known for his ability to create wealth. He had invited me to help him recruit a candidate for his go-to-market strategy. Like many owner-driven organisations, in his office too the master colour control screen of the CCTV… Read More »