Let It Melt: A Case for Unhinged Ice Cream Campaigns
ICE CREAM advertising seems unidirectional. It can be so much fun- only if the brands takes the creative freedom that category demands.
Tag Archives: dinshaws
TAPRI WALI CHAI
Recently I had an opportunity interacting with the TAPRI CHAIWALAS* at Nagpur. The occasion was launch of AMRIK MILK. A milk brand with higher fat content that delays blackening and retains taste of the tea, which is almost continuously boiled at these shops One of the 650 odd tea vendor mostly Chai Tapri walas, an elderly Muslim** who… Read More »
