Tag Archives: ELEVEN MINUTES

Death in Advertising. The Untapped Story Brands Are Too Polite to Tell

From Biodegradable Chupps to Dumb Ways to Die, why brands avoid death—the one certainty of life—and how Death in Advertising could create real differentiation.

ELEVEN MINUTES

This is the time I was with  HTA. Motorola was a new client. And Rahul Verghese (www.runningandliving.com fame) a different kind of client. Dead serious professionally and hugely funny beyond work. Rahul had five  simple rules to work when it came to meetings. On time. Rahul lived what he expected from others. I remember him… Read More »