Tag Archives: expert

A structured approach to becoming an Expert.

Experts are in Demand. Here is a way to become an expert in things that do not require experience.

Mafia at advertising associations in India

The ‘Mafia’ at the associations governing Media, Advertising and Marketing in India. “There is a mafia out there, and the dons play musical chair with understated self-appreciation and mutual admiration”. This was in the loud booming voice of one of the soon-to-retire industry senior.  It was not the first time I am listening to such… Read More »

11 Learnings from the World Cup

The sudden vacuum post the final last night brings alive the whole World Cup alive in short burst of captured moments. And in the process filter with ease and least effort some learnings that are tough to miss out. 1. YOU CAN’T CREATE A TEAM IN MIXER GRINDER. Brazil is the case in point. Other… Read More »