I knew all along, there was something drastically wrong with the way the future is unveiling itself. I was on the lookout for a debate on ‘How to fix the future’. Andrew Keen’s session at the IAA World Congress held at Kochi, India in February this year probably opened new spaces for the discussion. The future is… Read More »
I always knew that ‘The Internet Is NOT the Answer’. It is a milestone in the chaotic river of evolution. Life and future will find its own way to correct the follies of technological advancement and misuse. No there is nothing to worry about. Andrew Keen as an author of ‘The Internet Is NOT The… Read More »
Can lack of Wifi and Mobile connectivity be an advantage? Recently I was at Coconut Hut at Divegar on the Konkan belt. It is a small cosy resort with 20 rooms and a swimming pool right at the centre. It has no WiFi. If I was to know it before arriving at the resort, I… Read More »
It is a question of time before collective thinking helps Artificial Intelligence to spiral into true Alternate Intelligence. Uncontrolled it may give rise to new age Bhasmasura. Google, Facebook and other rich big data platform monitoring your digital impression are becoming too powerful. They know you and can predict your behaviour a lot better than… Read More »
If one starts framing the digital faultlines of fake news and offensive content, one sees the impossibility of the task. And here I am not referring to the Dark Net. Nevertheless, a solution must exist. Human memory is short, and the default reaction is to forget and forgive. However, the marketing memory is based on ‘Law… Read More »
The digital industry ad sales is under tremendous focus and pressure. Fake clicks and counts are dominating with fake ads. It is too little too late. The advertiser and audience experience has worsened over time. The consumer is frustrated with the digital invasive advertising and has no where to complain. Hence, it is no surprise… Read More »
If you have not opened your spam folder and read these perfect example of persuasive writing, you have been missing some learning in management. A recent visit to me, was a revelation on my popularity. I was surprised such genuine interesting highly persuasive beauties wanting for my company. Here is a classic example of their… Read More »
On June 13 when I boarded my flight to Nagpur, I was in for a small surprise. There was Indian Express placed on the aisle seats. The surprise was short as the cover was Jet Airways proudly selling its services. And then the last two pages of the wrap had the ad from Indian Express.… Read More »
IF YOU WANT TO PROTECT YOUR REPUTATION- DON’T BE CAUGHT READING THIS BOOK. The elementary guide to ONLINE REPUTATION MANAGEMENT (ORM) could have been another and more apt title for the book. It does laboriously makes a point that there is all things permanent in the cyber world- so you cannot CREATE but more MANAGE… Read More »
