Tag Archives: Gold Standard

Cambridge Analytica FB tip of the iceberg.

Gold Standard In Digital Advertising; No High Expectation

The digital industry ad sales is under tremendous focus and pressure. Fake clicks and counts are dominating with fake ads. It is too little too late. The advertiser and audience experience has worsened over time. The consumer is frustrated with the digital invasive advertising and has no where to complain. Hence, it is no surprise… Read More »