A witty, insightful piece comparing husbands to eternal beta products and wives to relentless start-up founders who keep upgrading, rebranding, and managing “Project Husband.” A fun read for marketers, couples, and anyone who believes all great products evolve over time.
Another point of view on; THE INNOCENT SIMPLE TVC BY AIRTEL. I am happy to note that the spot is still on air. It demonstrates that the client is not spooked by criticism. And I appreciate it. Media, creative expert and social science adventurers have not been able to see how progressive the TVC is.… Read More »
‘Lady, You’re not a man’ goes with a misguiding subscript- The adventures of a woman at work- by Apurva Purohit. In the words of the author- who also blogs at what else but ‘Womanatwork.co.in’ – ‘it is It is a fun look at the travails a working woman faces as she scurries around managing home… Read More »
