Follow @s_kotnala Tweet There is too much of Out Of Home (OOH) advertising. It’s a space that is cluttered. It is tough to make a statement. It is tough to create an engaging experience. It is tough to defend such an observation. Absolutely true for hoarding, bus shelter and other such traditional OOH still seeped… Read More »
Tweet Follow @S_kotnala Women power. Woman empowerment. Women image. Progressive outlook. Media keeps throwing these powerful words at the common man.Poor soul does not know more than these media stalwarts. He starts believing he is at fault. His self-image takes a beating. Every one is a suspect in his mind. He now hides behind the… Read More »
Tweet Follow @S_kotnala ‘Is media taken care of’ or ‘I hope someone is taking care of media’ used to be pregnant thought with the event organisers. It was one of those things that defined their success, something that made them anxious. With time the things have changed. The meaning and needs from media have changed. To… Read More »
Tweet Follow @S_kotnala The festival period is right here. It will decide the fortune of many media brands. There is nothing new in the system. Every trick has been experimented with. The relationship strengthening parties are over. The experiential engagements are on the high. The contest and rewards have slowly started lost their sheen. If you… Read More »
On Thursday morning in my timelines I found a re-tweet ‘Ad Club’s night of shame: ‘Condemnation by Mumbai Press club, Shiv Sena MLC’. It was a detailed version of the unwarranted incident post EMVIES and it raised a few questions. In an impulsive reaction, I re-tweeted it tagging IAA, AAAI, ADCLUB and ISA. A senior fraternity… Read More »
Tweet Follow @twitter The second edition of the Dainik Bhaskar Ink Awards was held in Mumbai on August 21. It is unique with awards given out in two categories – creative and media. Something that is important to retain and build on. Everyone congratulated each other and went home happy. I was party… Read More »
Tweet Follow @s_kotnala 75th Episode. One of the proudest moments in Dainik Bhaskar history has been the Orbit Shifting Innovative Launch of Jaipur Edition on 19th December 1996. It in many ways defined how newspaper titles reevaluated their launch strategies and geographical boundaries. Cut to 2006, Dainik Bhaskar was celebrating the 10th Anniversary of the… Read More »
One of my friends not from advertising and media world was working on a presentation for his Senior Vice President. A part in it dealt with the current status and future trend in the media and entertainment scene in India. Somewhere, he decided to bring it alive pictorially in the digitally visual driven world. Once… Read More »
Tweet Follow @S_kotnala 62nd EPISODE. Take you back to LINTAS of Mohandev Building Connaught place, New Delhi time. We had a few Public Sector clients and the billing was not worth discussing. These clients were just continuing as a legacy with us. They were wasting huge sums on advertising mostly in print through other empaneled… Read More »
Tweet Follow @s_kotnala It was Women’s Day on Sunday and there were celebrations across our world for women. Every one of the events organised to commemorate the day screamed: “You are a lesser being, but this is the one day we will allow you to be you.” But only as per our ideas… Read More »
